ideal customer



Your ideal customer is someone that benefits from your products and /or your services. This is a group of people who are more loyal to your brand, product and services. They will refer friends, family and be your biggest ambassadors.

  It is very important to understand your products and/ or services. Know your business and the benefits of your products, List all those who can benefit from your products. Then you identify the ideal customer.

When you know who your ideal customer is you can:

  • Easy address the key problem
  • easy create content for them,
  • easy for you to improve on your product or create other products for them,
  • easy for you to communicate with them
  • Save a lot of money on marketing (Failing to identify your customer could cause you to spend a lot of marketing dollars hunting the wrong people)

How do you know you are serving your ideal customers?

  1. Feel the price you ask for is worth the value of the product.
  2. The appreciate your business or brand and the products you create.
  3. The easy to communicate with and respond to your request for feedback.


 Customer’s Problems and your Product

Your ideal customers experience problems that are solved by your product. If your product doesn’t solve their problems, then they aren’t your customer. 

You current customers may not be your ideal customers, even if you’ve had success selling to them. It’s okay to recognize that another group deserves more of your attention. For some businesses in the start, it is not very clear who your customers are, when you do business for some time it becomes very clear who are you serve. Down the road you will really discover your ideal customer, you will also discover a new community of people that you never know could benefit from your products. When you get a good definition of your ideal customer or narrowing down to who you serve allows you to address key problems  and provide the right solutions. When you know them, you can better do a detail search on their activities, family, where the spend their time, where the shop etc.



First thing’s first, you need to have a solid understanding of your business, have a good knowledge and understanding of your products and /or services. Is not just knowing your business, products and services, you need to have deep knowledge of your business from your customer’s point of view. Whenever you look at your product, look at it as a customer, ask yourself questions these questions.

  • What brings them joy?
  • What are they worried about?
  • What challenges do they face?
  • What do they hope to gain from us?
  • What goals are they striving to attain?
  • What experience thrills them?
  • Where do they get their information?
  • Who do they trust most?

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  • Write down all the products and services you offer to your customers.
  • What problems do you solve for them or what challenges do you address? Why should people buy from you instead of your competitors?
  • What sets you apart? 
  • Who actually benefits the most from your product or service? When it comes to this question, you need to be honest with yourself. It’s not enough to determine who you want to benefit most you need to identify who is actually finding value in your offerings right now. 



Once you’ve looked at your business through your customer’s eyes and identified who is currently buying from you, it’s time to determine what your goals are. 

Are you happy with this current type of customer and, more importantly, are they happy with you? Or, do you feel that you’re not correctly targeting the people who would value your business the most? 

Keep in mind that you aren’t stuck with one customer group. You can create multiple segments, It is helpful to divide your customers into segments for more accurate content targeting, but you can use segments for any type of marketing—social, email, paid advertising, etc. 

As mentioned above, your current clients or customers may not be your ideal ones. Maybe you’ve noticed that your customer retention rate is really low, people are buying once and not returning. Perhaps you’ve been on the receiving end of a lot of customer complaints. Or, maybe you just want to shift your focus, change your business model, and reach a totally different audience.

This is the time to outline your goals. Determining what specifically you want to achieve will help you alter your strategies when it comes to your customers. Just think—if you sell luxurious cars and you set a goal of reaching $10 million in sales this year, you will focus on the wealthy, tailor your message to the instead of college students. 



Your past interactions with customers can reveal a lot both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus.

Look at your pass mistakes. Did those incidents have anything in common? Perhaps you had a misalignment of language by failing to use a key phrase they find meaningful. Perhaps you understated the severity of one of their problems.

Also take some time to go through any big wins. Whether it’s reading through your customer testimonials or paging through old emails to find those major accomplishments, you should also try to identify any common threads here. Maybe those customers all had the same problem you were able to address with your product or service. Perhaps they were all in the exact same industry.

Sort through your past interactions and pull out what you can. That information will all be incredibly valuable.

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You’ve done your research now you can build your customer profile, which shares all the information about who exactly you’re trying to target. 

This process involves answering some important questions that cover everything from basic demographics to what influences their buying decisions.   

Here are some basic questions to get you started:

  1. Who are your current customers? Who has already purchased from you? 
  2. Do you want to continue targeting these same people or do you want to shift your focus? 
  3. If you want to shift your customer focus, explain why. Why exactly do you want to target a different group of customers? What will this accomplish for your business? 
  4. How did your current customers discover your business? 
  5. Who is currently benefiting most from your product or service? Describe them. 
  6. What specific problem or challenge is your product or service solving for these people? 
  7. What has feedback from your existing customers been like? 
  8. When you started this business, who did you specifically intend to help? 
  9. Are those people the ones that are currently buying from you? If not, why? 


 Unfortunately, many businesses make the mistake of putting all of the time and research in, and then just letting that information sit there unused. If your goal is to target those specific customers to continue improving your business, you need to always keep the information you gathered at the top of mind. It should influence every move and decision you make.

For instance, suppose you decide that your ideal customer isn’t just “moms,” but “busy moms who handle all of the household management.” That little bit of detail can change the kind of social media content you produce, the Facebook groups you engage with, the email copy you send, and the subjects of your blog posts. 

-Simply saying you want to target those people isn’t enough the act of defining your ideal customer won’t bring them to you. You need to take that information, put it into play, and get to work.


To conclude, any marketing investment is pointless if you’re going after the wrong customer. You could waste a lot of money by targeting people who will never buy your product. If you aren’t sure that you’ve identified your ideal customers, hire a coach to help you. 



Customer Acquisition

Customer acquisition refers to the process of attracting and persuading new customers to purchase products or services from a business for the first time. It involves various marketing, sales, and promotional activities aimed at identifying potential customers, engaging with them, and converting them into paying customers.

Key elements of customer acquisition include:

  1. Lead Generation: This involves identifying and attracting potential customers who have shown interest in your products or services. Lead generation methods can include advertising, content marketing, social media engagement, SEO, and events.
  2. Lead Nurturing: Once leads are generated, businesses need to nurture these leads by providing relevant information, addressing their needs and concerns, and building trust. This process often involves email marketing, personalized communication, and targeted content.
  3. Sales Conversion: Converting leads into customers involves sales activities such as product demonstrations, consultations, negotiations, and closing deals. Sales teams play a crucial role in this stage by effectively communicating the value proposition and benefits of the products or services.
  4. Onboarding: After acquiring a new customer, businesses focus on the onboarding process, which involves guiding customers through their first interactions with the product or service, providing support and assistance, and ensuring a smooth transition into using the offering effectively.
  5. Measurement and Optimization: Customer acquisition efforts are typically measured using key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, customer lifetime value (CLV), and return on investment (ROI). Businesses analyze these metrics to optimize their customer acquisition strategies and improve results over time.

Overall, customer acquisition is a vital component of business growth, as it brings in new revenue streams, expands the customer base, and lays the foundation for long-term customer relationships. 

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