SEO IMAGE SIZES & IMAGE FILE TYPES
SEO-FRIENDLY IMAGE SIZES AND DIMENSIONS TABLE
|
Platform |
Image Type |
Recommended Size (px) |
Aspect Ratio |
|
Blog Posts |
Featured Image |
1200 x 628 px |
1.91:1 |
|
In-Content Image |
800 x 600 px |
4:3 |
|
|
Thumbnail |
150 x 150 px |
1:1 |
|
|
Websites |
Hero Image (Header) |
1920 x 1080 px |
16:9 |
|
Background Image |
2500 x 1600 px |
Varies |
|
|
Logo |
250 x 100 px |
Varies |
|
|
E-commerce |
Product Image (Main) |
2000 x 2000 px |
1:1 |
|
Product Thumbnails |
100 x 100 px |
1:1 |
|
|
Category Banner |
1200 x 600 px |
2:1 |
|
|
Zoomable Product Image |
3000 x 3000 px |
1:1 |
|
|
Social Media |
Facebook Post |
1200 x 630 px |
1.91:1 |
|
Facebook Cover |
820 x 312 px |
2.63:1 |
|
|
Instagram Post |
1080 x 1080 px |
1:1 |
|
|
Instagram Story |
1080 x 1920 px |
9:16 |
|
|
Twitter Post |
1600 x 900 px |
16:9 |
|
|
Pinterest Pin |
1000 x 1500 px |
2:3 |
|
|
LinkedIn Post |
1200 x 627 px |
1.91:1 |
|
|
YouTube Thumbnail |
1280 x 720 px |
16:9 |
COMPLETE GUIDE TO IMAGE FILE TYPES: BEST USES, PROS & CONS
|
Image File Type |
Best For |
Pros |
Cons |
|
JPEG (JPG) |
Web images, digital photography, social media |
Small file size, widely supported, good color quality |
Lossy compression reduces image quality over time |
|
PNG |
Web graphics, images with transparency, detailed illustrations |
Supports transparency, and lossless compression, great for sharp details |
Larger file size compared to JPEG |
|
GIF |
Simple animations, low-color web graphics |
Supports animation, small file size, transparency support |
Limited color palette (256 colors), not ideal for high-quality images |
|
SVG |
Logos, icons, scalable web graphics |
Infinitely scalable without quality loss, editable with code, lightweight |
Not ideal for complex, high-detail images |
|
WEBP |
Web images, modern image optimization |
Smaller file size than JPEG/PNG with better quality supports transparency and animation |
Not universally supported on older browsers |
|
TIFF (TIF) |
Professional photography, high-quality print images |
Lossless format, high quality, supports multiple layers |
Very large file size, not widely supported for web use |
|
BMP |
Windows-based applications, raw image storage |
High-quality images with no compression |
Extremely large file size, outdated for web use |
|
HEIF (HEIC) |
iPhone photos, modern image storage |
Better compression than JPEG, supports live photos and transparency |
Limited compatibility outside Apple devices |
|
RAW |
Professional photography, post-processing |
Maximum image quality, allows extensive editing |
Large file size, requires special software to view/edit |
|
PSD |
Adobe Photoshop projects, advanced image editing |
Supports layers, high-quality editing capabilities |
Large file size, requires Photoshop to open |
|
AI |
Vector illustrations, professional design work |
Fully editable vector format, ideal for design work |
Requires Adobe Illustrator to edit, not for web display |
|
EPS |
Print design, logos, illustrations |
Scalable vector format, great for printing |
Not universally supported by all programs |
|
|
Printable documents, vector-based graphics |
Preserves design and formatting, widely used for sharing and printing |
Not ideal for web images, needs a PDF viewer |
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OPTIMIZE YOUR VISUALS: ESSENTIAL SOCIAL MEDIA IMAGE SIZES & RATIOS FOR SEO SUCCESS
Below is a comprehensive table outlining popular, SEO-friendly image dimensions and aspect ratios for various social media platforms. Using these recommended sizes not only ensures your visuals look great across devices but also helps improve page load speed and user engagement—key factors in image SEO. Remember also to optimize file names, use descriptive alt tags, and compress images without sacrificing quality for the best SEO results.
|
Platform |
Image Type |
Recommended Dimensions (px) |
Aspect Ratio |
SEO/Optimization Tips |
|
YouTube |
Thumbnail |
1280 x 720 |
16:9 |
High-resolution and engaging thumbnails can boost click-through rates. |
|
Channel Art |
2560 x 1440 (safe area: 1546 x 423) |
Variable (16:9 safe) |
Keep key content within the safe area to display correctly on all devices. |
|
|
|
Feed Image |
1200 x 630 |
~1.91:1 |
Crisp images attract more clicks and shares; ideal for link previews. |
|
Cover Photo |
820 x 312 |
~2.63:1 |
Use high-quality visuals to enhance brand recognition; check on mobile displays. |
|
|
|
Pin |
1000 x 1500 |
2:3 |
Vertical pins perform best—ensure images are clear and compelling. |
|
|
Post (Square) |
1080 x 1080 |
1:1 |
Consistent, high-quality visuals help maintain a cohesive brand aesthetic. |
|
Post (Portrait) |
1080 x 1350 |
4:5 |
Maximizes screen space for higher engagement in feeds. |
|
|
Post (Landscape) |
1080 x 566 |
~1.91:1 |
Use for wide imagery; ensure images remain sharp when resized. |
|
|
Story |
1080 x 1920 |
9:16 |
Full-screen, mobile-first format ideal for immersive content. |
|
|
TikTok |
Video Thumbnail/Preview |
1080 x 1920 |
9:16 |
Vertical orientation optimized for mobile viewing boosts user interaction. |
|
X (Twitter) |
Post Image |
1200 x 675 |
16:9 |
Engaging visuals improve tweet performance; keep file sizes optimized. |
|
Header |
1500 x 500 |
3:1 |
Use minimal text and high-quality imagery for a professional look. |
|
|
|
Post/Image |
1200 x 627 |
~1.91:1 |
Professional and clear images enhance credibility and engagement. |
|
Cover Photo |
1584 x 396 |
4:1 |
A sharp, high-resolution cover image boosts profile professionalism. |
|
|
Snapchat |
Ad/Story |
1080 x 1920 |
9:16 |
Vertical, high-quality visuals are key for immersive, on-brand storytelling. |
|
|
Link/Featured Image |
1200 x 628 |
~1.91:1 |
Clear images can help your content stand out in busy feeds. |
|
Tumblr |
Post |
1280 x 1280 |
1:1 |
Square images ensure consistency and optimal display across the platform. |