CASE STUDY: HOW DAVID SCALED HIS ONLINE COACHING BUSINESS AND HOW SARAH TRANSFORMED HER HANDMADE JEWELRY BUSINESS USING THE 4-4-4 SPLIT FRAMEWORK
CASE STUDY: HOW SARAH TRANSFORMED HER HANDMADE JEWELRY BUSINESS WITH THE 4-4-4 SPLIT
The Challenge: Struggling with Time Management and Growth
Sarah, a passionate handmade jewelry designer, had been running her small business for three years. While her creations were loved by customers, she constantly felt overwhelmed by the demands of running her business.
- She spent too much time creating products but not enough promoting them.
- She often fell behind on fulfilling orders and customer service.
- She had no structured growth plan, leaving her stuck in a cycle of inconsistency.
As a result, Sarah’s business lacked visibility, customer engagement was inconsistent, and she struggled to scale. That’s when she discovered the 4-4-4 split framework and decided to apply it to her daily schedule.
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Implementation: Structuring Her Business with the 4-4-4 Split
1. 4 Hours of Promotion – Building Awareness and Increasing Sales
Sarah realized that marketing was just as important as creating her jewelry. She allocated four hours every morning to promoting her business:
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Content Marketing: She started a blog where she shared jewelry styling tips, behind-the-scenes looks, and customer stories. This improved her SEO rankings, bringing in organic traffic from Google searches.
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Social Media Strategy: Sarah scheduled Instagram Reels, Pinterest pins, and Facebook posts showcasing her designs. Her engagement increased by 35% within a month.
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Paid Ads: She invested in Facebook and Instagram Ads targeting women interested in handmade jewelry, leading to a 20% boost in website traffic.
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Email Marketing: Sarah built an email list by offering a 10% discount for new subscribers. She sent out weekly newsletters featuring new arrivals and styling tips. Her conversion rate doubled.
Outcome: Within 60 days, her social media following grew by 5,000 new followers, and her website traffic increased by 45%.
ALSO READ: THE SEO MAKEOVER – HOW A HANDMADE JEWELRY BUSINESS INCREASED TRAFFIC BY 500% USING SIMPLE SEO STRATEGIES
2. 4 Hours of Delivery – Optimizing Order Fulfillment and Customer Service
Before implementing the 4-4-4 split, Sarah spent too much time creating jewelry but struggled with managing orders. She restructured her workflow to make fulfillment more efficient:
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Batch Production: Instead of making one piece at a time, she batched similar designs together, reducing production time by 30%.
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Automated Order Management: She integrated Shopify with her inventory system, automatically updating stock levels and sending order confirmations.
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Faster Shipping: She partnered with a fulfillment service, allowing her to process orders 40% faster.
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Customer Engagement: She set up an automated follow-up email requesting customer reviews, increasing repeat purchases.
Outcome: Sarah’s customer service ratings improved from 3.8 to 4.9 stars, and she saw a 25% increase in repeat customers.
3. 4 Hours of Building – Planning for Growth and Expansion
Before adopting the 4-4-4 method, Sarah had no clear roadmap for business growth. She used this block of time to work ON her business rather than just IN it:
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Financial Tracking: She started using QuickBooks to monitor expenses and optimize pricing strategies, leading to a 15% increase in profit margins.
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New Product Development: Sarah analyzed customer preferences and designed a custom jewelry collection, which became a bestseller
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Partnerships & Collaborations: She collaborated with a fashion influencer to promote her products, leading to a 30% sales spike in one week.
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Scaling Strategy: Sarah explored wholesale partnerships, getting her jewelry featured in three boutique stores.
Outcome: Within six months, Sarah launched a new jewelry line, increased her monthly revenue by 50%, and expanded her business into wholesale distribution.
ALSO READ: FROM VISION TO REALITY: HOW “BOLD AND BELLE” RAISED $50,000 THROUGH CROWDFUNDING FOR THEIR WOMEN’S CLOTHING LINE
The Results: A Thriving Business with Sustainable Growth
Before the 4-4-4 Split:
❌ Struggled with inconsistent marketing and low engagement
❌ Overwhelmed by order fulfillment and customer service
❌ No clear strategy for scaling and business growth
After Implementing the 4-4-4 Split:
- Increased social media engagement by 35%
- Boosted repeat customer rate by 25%
- Improved production efficiency, reducing time by 30%
- Launched a new product line and expanded into wholesale
- Increased overall revenue by 50%
Key Takeaways from Sarah’s Success
1️ Promotion is just as important as production – Visibility drives sales.
2️ Efficiency in order fulfillment leads to happier customers – Automate where possible.
3️ Strategic planning and business growth must be intentional – Set clear goals.
Sarah’s journey shows how the 4-4-4 split can transform a small business by creating balance and structure. Whether you're selling handmade products, offering services, or running an online store, this framework can help you increase visibility, improve operations, and plan for long-term success.
CASE STUDY: HOW DAVID SCALED HIS ONLINE COACHING BUSINESS WITH THE 4-4-4 SPLIT
The Challenge: Overwhelmed with Client Work and No Time for Growth
David, a certified business coach, had been running his online coaching business for two years. While he had a solid base of clients, he found himself stuck in a cycle of working in his business rather than on his business.
- He spent most of his time serving clients but struggled to attract new leads.
- He had no consistent marketing strategy, relying solely on word-of-mouth.
- He wanted to scale his coaching programs but couldn’t find time for business growth.
David realized he needed a structured approach to balance promotion, client work, and long-term growth—so he implemented the 4-4-4 split strategy.
Implementation: Applying the 4-4-4 Split to His Coaching Business
1. 4 Hours of Promotion – Expanding His Online Presence
Before using the 4-4-4 split, David had an inconsistent marketing approach. To attract more clients, he dedicated four hours daily to promotion:
- Content Marketing: He launched a blog where he shared business growth strategies, success stories, and industry trends. This boosted his website traffic by 60% in three months.
- Video Marketing: He started weekly YouTube videos answering common business coaching questions, which tripled his subscriber count and generated inbound leads.
- Social Media Strategy: He focused on LinkedIn and Instagram, where he shared client testimonials, business tips, and behind-the-scenes coaching insights. His engagement rate doubled within 45 days.
- Lead Magnets & Email Marketing: He created a free downloadable "10-Step Business Growth Guide", which helped him grow his email list by 5,000 subscribers in four months.
Outcome: Within 90 days, David’s lead generation efforts resulted in a 40% increase in coaching inquiries.
ALSO READ: HOW A SMALL BUSINESS INCREASED ITS CONVERSION RATE BY 250%
2. 4 Hours of Delivery – Streamlining Client Sessions and Services
Previously, David overloaded himself with 1:1 coaching sessions, leaving no time to scale. He optimized his delivery process by:
- Batching Client Calls: Instead of scattered meetings throughout the day, he scheduled client calls only on Mondays and Wednesdays, giving him focused work time on other days.
- Offering Group Coaching: He launched a group coaching program, allowing him to serve 10+ clients in a single session while reducing his workload.
- Automating Client Onboarding: He implemented an automated booking system (Calendly) and pre-recorded welcome videos to cut back on repetitive onboarding tasks.
- Creating a Digital Course: To provide on-demand coaching, David repackaged his expertise into a self-paced online course, which generated passive income.
Outcome: David reduced his 1:1 workload by 50%, increased revenue, and freed up time for business expansion.
3. 4 Hours of Building – Scaling for Long-Term Growth
David used his four-hour "building" block to develop long-term business strategies:
- Productizing His Knowledge: He developed a high-ticket mastermind program, which positioned him as a premium business coach.
- Financial Planning: He reviewed his profit margins and pricing strategy, realizing he could charge higher rates for his expertise. He increased his rates by 25% without losing clients.
- Outsourcing Non-Essential Tasks: He hired a virtual assistant to handle customer emails, scheduling, and admin work, saving him 10+ hours per week.
- Speaking Engagements & Networking: He applied for podcast interviews and virtual summits, which boosted his credibility and brought in new clients.
Outcome: Within six months, David scaled his coaching business to six figures annually, working fewer hours and attracting higher-paying clients.
The Results: A More Scalable and Profitable Coaching Business
Before the 4-4-4 Split:
❌ Struggled with marketing and attracting new leads
❌ Overwhelmed with 1:1 coaching, no time to scale
❌ No clear roadmap for long-term business growth
After Implementing the 4-4-4 Split:
- Grew his email list by 5,000 subscribers through a free resource
- Increased coaching inquiries by 40% within 90 days
- Reduced 1:1 coaching workload by 50% while earning more
- Launched an online course, generating passive income
- Increased coaching rates by 25% without losing clients
READ: SPICES MAKING BUSINESS
Key Takeaways from David’s Success
1️ A strong marketing system brings in consistent clients – Don't rely solely on word-of-mouth.
2️ Automating and outsourcing saves time – A VA or booking system can free up hours.
3️ Scaling services (group coaching & courses) help you earn more while working less.
David’s transformation proves that the 4-4-4 split isn’t just for product-based businesses—it works for coaches, consultants, and service providers too!
By structuring his time efficiently, David attracted more clients, delivered high-quality services, and scaled his business—all while reducing stress.
Are you a coach or consultant looking to scale? Try the 4-4-4 split and take your business to the next level!
