POWERFUL LINK BUILDING STRATEGIES FOR ONLINE STORES: HOW TO GET HIGH-QUALITY BACKLINKS & SKYROCKET YOUR ECOMMERCE SEO

Introduction: Why Link Building Matters for eCommerce Websites

Link building is one of the most critical elements of search engine optimization (SEO) for online stores. A solid backlink profile can significantly improve search rankings, drive organic traffic, and establish your eCommerce brand as an authority in its niche.

However, not all backlinks are created equal. Low-quality, spammy backlinks can harm your website’s reputation and rankings. This guide will provide a step-by-step breakdown of high-quality link-building strategies tailored specifically for online stores.

1. THE IMPORTANCE OF HIGH-QUALITY BACKLINKS FOR E-COMMERCE SEO

What Are Backlinks?

Backlinks, also known as inbound links or external links, are links from other websites that point to your website. These links act as a form of validation—when other websites link to your online store, they are essentially telling search engines like Google that your site is valuable, trustworthy, and worth ranking higher in search results.

For example:

• If a popular fashion blog links to your online store that sells handmade jewelry, Google sees this as a positive signal, meaning your site is relevant to the jewelry industry.

• If a highly respected business site features your eCommerce store in an article about top online businesses, it adds credibility to your brand.

However, not all backlinks are equal—low-quality or spammy backlinks can harm your SEO rather than help it. This is why it’s essential to focus on high-quality backlinks from relevant, authoritative sources.

Why Are High-Quality Backlinks Important for eCommerce SEO?

When Google ranks a website, it considers backlinks as one of the top ranking factors. Here’s why high-quality backlinks are crucial for your e-commerce success:

1. Higher Rankings in Search Engine Results

Google’s algorithm uses backlinks to determine the credibility and relevance of a webpage. Websites with more high-quality backlinks tend to rank higher in search results.

•  If your online store has backlinks from authoritative websites, it signals to Google that your content is valuable and trustworthy.

•  The more relevant and high-quality backlinks you have, the higher your chances of ranking for competitive keywords in your niche.

Example:

• If your candle business receives a backlink from Better Homes & Gardens, Google understands that your store is a trusted source for candles and home décor.

• If an SEO blog links to your guide on "How to Market a Handmade Jewelry Business," your article is more likely to rank higher in Google search results.

2. Increased Organic Traffic

When your website ranks higher on Google, it gets more visibility, which leads to increased organic traffic (people finding your store naturally through search engines).

How Backlinks Drive Traffic to Your Online Store:

•  Search Engine Visibility: Higher rankings mean more people will find your products when searching for related keywords.

•  Referral Traffic: If a website links to your store in an article, readers of that article may click on the link and visit your store.

•  Continuous Flow of Visitors: Unlike paid ads that stop bringing traffic when you stop paying, backlinks provide long-term, consistent traffic.

Example:

• If a popular beauty influencer writes a blog post about natural skincare and links to your handmade lotion store, their audience might click the link and visit your store to buy your products.

3. Better Brand Visibility and Trust

Backlinks not only improve rankings but also build credibility for your brand. When well-known or niche-relevant sites link to your store, it enhances your reputation.

•  Customers trust brands that are recommended by credible sources.

•  If multiple reputable websites mention your eCommerce store, customers see your brand as an authority in the industry.

Example:

• If your store selling handmade soaps is mentioned in a blog post on MindBodyGreen, a leading wellness website, visitors will trust your brand more.

• If a fashion influencer includes your handmade bags in a "Best Handmade Accessories" article, it increases brand recognition.

This kind of exposure boosts consumer confidence, making them more likely to purchase from you.

READ: TECHNICAL SEO FOR E-COMMERCE: HOW TO BOOST SITE SPEED, PERFORMANCE, AND RANKINGS

4. More Referral Traffic from Authoritative Sites

High-quality backlinks can send direct traffic to your store, known as referral traffic. Unlike organic traffic from search engines, referral traffic comes from people clicking links to your store on other websites.

•  If an authoritative website links to your products or blog posts, it drives qualified traffic (people already interested in your niche).

•  Referral traffic often has a higher conversion rate, as visitors coming from niche-relevant websites are more likely to buy from you.

Example:

• If a DIY crafts blog links to your handmade jewelry tutorial, its readers (who are interested in jewelry-making) are more likely to click on the link and explore your store.

• If a wedding planning website features your bridal accessories store, engaged couples may visit your store and purchase your products.

The Key to Success: Quality Over Quantity

Not all backlinks are beneficial—some can hurt your rankings. Google penalizes sites that engage in spammy link-building practices such as:

• Buying links from low-quality websites

•  Participating in link farms (websites that artificially link to each other)

•  Getting backlinks from irrelevant websites

🔹 High-Quality Backlinks: Come from relevant, authoritative sources (industry blogs, news sites, influencers, government, or educational websites).
🔹 Low-Quality Backlinks: These come from spammy, low-authority sites (irrelevant blogs, directories, or sites that Google has penalized).

Now that you understand the power of backlinks, it’s time to start building them strategically.

Here’s what we’ll cover next:

• Guest Posting & Outreach Strategies – How to reach out to websites and contribute content for backlinks.

•  Influencer & Affiliate Link Building – How to leverage influencers to generate high-quality links.

•  Content Marketing for Link Building – Creating valuable content that naturally attracts backlinks.

• HARO & PR Strategies – How to get featured in online publications for backlinks.

2. GUEST POSTING & OUTREACH STRATEGIES FOR E-COMMERCE BRANDS

Guest posting is one of the most effective link-building strategies for eCommerce stores. It involves writing and publishing content on other websites in your industry, helping you gain exposure, establish authority, and earn high-quality backlinks. When done right, guest posting can significantly improve your SEO and drive traffic to your online store.

Here’s a simple breakdown of how to do guest posting effectively.

Step 1: Identify Target Websites for Guest Posting

Before you start writing, you need to find relevant websites that accept guest posts and have a strong audience that aligns with your target customers.

Where to Find Guest Posting Opportunities?

Look for:

•  Blogs in your niche (e.g., fashion, beauty, home décor, wellness)

• Industry publications (e.g., small business blogs, eCommerce marketing websites)

•  Influencer websites (e.g., popular bloggers in your industry)

You can use SEO tools like Ahrefs or SEMrush to check which websites have high authority and accept guest posts.

How to Search for Guest Posting Opportunities on Google

Use the following search queries to find relevant sites:
🔹 "write for us" + your niche (e.g., "write for us" + fashion blog")
🔹 "guest post guidelines" + your industry (e.g., "guest post guidelines" + handmade jewelry")
🔹 "submit an article" + eCommerce"
🔹 "become a contributor" + your niche"
🔹 "guest blogging opportunities" + industry"

Example:
If you sell handmade candles, you might search for:
🔹 "write for us" + home décor blog"
🔹 "guest post guidelines" + wellness lifestyle"

Once you find a list of potential blogs and websites, make sure they are high quality (avoid spammy, low-authority sites).

Step 2: Craft a Perfect Outreach Pitch

Once you’ve found relevant websites, the next step is to contact the site owner or editor and pitch your guest post idea.

Here’s what your outreach email should include:

• Personalization: Address them by their name (avoid generic "Dear Sir/Madam")

• Value-driven approach: Explain how your post will benefit their audience

• Conciseness: Keep your email short and direct (no long paragraphs

Example Outreach Email Template

 Subject: Guest Post Idea for [Their Website Name]

Hi [First Name],

I recently came across your blog and really enjoyed your post on [Related Topic]. It provided great insights, and I think your audience would love more content on [Your Topic].

I’d love to contribute a well-researched article on "[Your Proposed Title]" that offers actionable tips, insights, and industry trends. It will be original and tailored to your readers' interests.

Would this be something you’d be interested in? I’d be happy to send over a draft or discuss more details!

Looking forward to your thoughts.

Best,
[Your Name]
[Your Website]

Step 3: Write High-Quality Content

Once your pitch is accepted, it’s time to write a valuable, high-quality guest post. Remember, the goal is to provide real value to the readers while also securing a natural backlink to your online store.

READ: BOOST YOUR E-COMMERCE SUCCESS: THE ULTIMATE GUIDE TO BLOGGING FOR INCREASED TRAFFIC AND SALES

Tips for Writing an Engaging Guest Post

• Provide Actionable Insights: Give practical tips that the audience can apply.
• Use Original Research & Case Studies: If possible, include data, statistics, or a real-life example.
• Be Informative, Not Promotional: Avoid hard-selling your products. Instead, focus on educating the audience.
• Use Subheadings & Bullet Points: Make your article easy to read.
• Include Internal & External Links: Link to useful resources, including your own relevant blog posts or product pages.

Pro Tip: How to Link Back to Your Store Naturally

When guest posting, it’s crucial to add links to your website in a way that feels natural and valuable.

🚫 Avoid:

• Inserting too many links (it looks spammy).

• Using generic text like "click here" to link to your store.

✅ Do:

• Link to relevant blog posts, guides, or resources on your website.

• Use anchor text that makes sense in the context.

Example:
If you’re writing an article about "How to Create a Cozy Home Atmosphere," you could naturally include:

"Candles can add warmth and relaxation to any space. If you're looking for high-quality handmade candles, check out our Handmade Soy Candle Collection for eco-friendly options."

This way, the backlink adds value to the reader and encourages them to check out your store.

Step 4: Promote Your Guest Post

Once your guest post is published, maximize its impact by sharing it across your channels:

• Post on social media (Facebook, Instagram, Pinterest, LinkedIn, Twitter)
• Share in relevant Facebook groups and communities
• Send it to your email subscribers
• Repurpose it into a short video, infographic, or social post

The more engagement your guest post gets, the more valuable it becomes, increasing its SEO impact over time.

Why Guest Posting Works for eCommerce Stores

• Boosts SEO: Backlinks from high-quality sites improve your search engine rankings.
• Increases Brand Awareness: Your brand is introduced to a new audience.
• Drives Targeted Traffic: Readers who are already interested in your niche are more likely to visit your store and buy.
• Positions You as an Authority: When your content appears on credible websites, it builds trust and credibility.

Guest posting is a powerful and long-term link-building strategy for eCommerce brands. If you consistently write for relevant blogs and provide valuable content, you will see an increase in SEO rankings, brand awareness, and website traffic.

Action Steps to Take Now:

• Make a list of blogs & websites that accept guest posts.
• Send at least 5 outreach emails this week.
• Start writing and submitting high-quality content to earn backlinks.

Pro Tip: Link naturally to your product pages or blog posts within the guest article.

3. HOW TO LEVERAGE INFLUENCERS AND AFFILIATES FOR SEO & TRAFFIC

Leveraging influencers and affiliates is a powerful way to build high-quality backlinks and drive targeted traffic to your eCommerce store. These partnerships help you tap into established audiences, improve your SEO rankings, and increase conversions without relying solely on paid ads.

In this section, we’ll explore how to use influencer collaborations and affiliate marketing to grow your online business.

A. Collaborating with Influencers for Link Building

Influencer marketing isn’t just about brand awareness—it’s also an effective way to acquire valuable backlinks from high-authority sources. Influencers who blog, review products, or create content can provide backlinks to your store in a natural, organic way.

Types of Influencers to Target for Link Building

Look for influencers in your industry who:

• Have a website or blog where they publish product reviews, gift guides, or tutorials.
• Own a YouTube channel, Pinterest account, or TikTok where they share product links in descriptions.
• Contribute to guest posts or industry publications, where they can mention your brand.

Examples:
🔹 A fashion influencer featuring your handmade jewelry in a blog post about styling accessories.
🔹 A home décor blogger reviewing your handmade candles in a "Top 10 Cozy Home Essentials" article.
🔹 A beauty YouTuber including a link to your organic skincare products in their video description.

How to Approach Influencers for Backlinks

To encourage influencers to link to your eCommerce store, offer value-driven partnerships. Here are three effective strategies:

1. Send Free Products in Exchange for a Review & Backlink

One of the easiest ways to earn backlinks is by offering influencers free products in exchange for a review on their blog or social media.

• They get to experience your product firsthand, making the review authentic.
• You get a high-quality backlink and exposure to their audience.
• It’s a win-win for both parties, as they get content, and you get traffic and credibility.

Example Outreach Email:  Subject: Collaboration Opportunity with [Your Brand]

Hi [Influencer’s Name],

I love your content, especially your recent post on [Related Topic]! I think our [Product Name] would be a perfect fit for your audience.

We’d love to send you a free sample in exchange for an honest review on your blog/social media. If you’re interested, we’d also be happy to discuss further collaborations.

Looking forward to hearing your thoughts!

Best,
[Your Name]
[Your Website]

2. Offer Affiliate Commissions for Ongoing Promotion

Beyond one-time product reviews, affiliate partnerships give influencers an incentive to keep linking to your store.

•  Influencers earn a commission for every sale made through their unique link.
• They’re motivated to mention your brand repeatedly in multiple posts.
•  Over time, this builds SEO-friendly backlinks and steady traffic.

 Example: A fitness blogger who links to your handmade wellness candles in multiple blog posts (e.g., "Best Relaxation Gifts" and "Yoga Essentials") keeps driving traffic to your store.

READ: MAXIMIZING CONVERSIONS: A COMPREHENSIVE GUIDE TO OPTIMIZING YOUR PRODUCT FOR SEO SUCCESS

3. Partner for Guest Posts or Interviews

Collaborate with influencers by featuring them in guest posts, interviews, or co-branded content.

•  Write a guest post for their blog with a natural link back to your site.

•  Invite them for an interview or podcast appearance where they can mention your products.

•  Co-create guides, styling tips, or tutorials that naturally link back to your store.

 Example: If you sell handmade scarves, collaborate with a fashion blogger to create "5 Ways to Style a Winter Scarf," featuring your products.

B. Using Affiliate Marketing to Build Links

Affiliate marketing is an automated way to build backlinks while driving consistent sales. Affiliates naturally link back to your store because their income depends on it.

Here’s how it works:

•  Affiliates sign up for your program and get a unique tracking link.

•  They promote your products via blog posts, YouTube videos, or social media.

• Every time someone buys through their link, they earn a commission.

🔹 This method creates long-term backlinks, as affiliates continue promoting your products to maximize earnings.
🔹 Unlike paid ads, you only pay commissions on actual sales, making it a cost-effective strategy.

Best Platforms to Set Up an Affiliate Program

To attract high-quality affiliates, you need an easy-to-use affiliate program. Here are three trusted platforms:

1️ ShareASale – One of the most popular eCommerce affiliate networks with thousands of potential partners.
2️ Rakuten Affiliate Network – Connects brands with high-authority bloggers and content creators.
3️ Impact – A modern platform that allows you to track performance and manage partnerships efficiently.

 Pro Tip: Offer a competitive commission rate (10–30%) to encourage high-quality influencers to join your program.

Leveraging influencers and affiliates for backlinks is a low-cost, high-reward strategy for boosting SEO and traffic.

Key Takeaways:

Collaborate with influencers for product reviews, guest posts, and interviews.
Offer affiliate commissions to get long-term backlinks and consistent traffic.
Use affiliate platforms like ShareASale, Rakuten, or Impact to scale your strategy.

Action Steps:
🔹 Identify 10 influencers in your niche.
🔹 Send personalized outreach emails to pitch a collaboration.
🔹 Set up an affiliate program and recruit partners.

Encourage affiliates to write product reviews, create tutorials, or showcase your products in listicles with backlinks.

4. HARO & PR STRATEGIES FOR E-COMMERCE LINK BUILDING

 Getting your eCommerce store featured in media and news websites is one of the best ways to earn high-quality backlinks and boost credibility. There are two simple methods to do this: HARO (Help a Reporter Out) and Press Releases (PR).

These strategies help you get backlinks from trusted news sources, business websites, and industry blogs, which can improve your search rankings and drive more traffic to your store.

A. How to Use HARO (Help a Reporter Out) for Backlinks

What is HARO?

HARO (Help a Reporter Out) is a platform that connects businesses with journalists who need expert insights for their articles. When you respond to their queries, you have a chance to be featured in major news outlets like Forbes, Business Insider, or industry blogs, earning valuable backlinks to your online store.

READ: MASTERING E-COMMERCE SITE STRUCTURE: BOOST SEO & CONVERSIONS WITH SMART ORGANIZATION

How to Get Started with HARO (Step-by-Step Guide)

1️ Sign Up for Free at HelpAReporter.com

• Create an account as a source (someone who provides expert insights).

2️ Choose Relevant Categories

• Select topics related to your business, such as business, retail, fashion, beauty, or eCommerce.

3️ Monitor Your Email for Journalist Requests

• HARO sends daily emails with questions from journalists.

4️ Respond Quickly with Expert Insights

• Write a short, informative answer that directly addresses the question (without being overly promotional).

• Include your name, business name, website URL, and a short bio.

Example HARO Response for an eCommerce Business

Question from Journalist: "What are some tips for pricing handmade jewelry?"

Your Response: "When pricing handmade jewelry, I recommend using the cost-plus pricing method: (1) Calculate material and labor costs, (2) Add overhead expenses, and (3) Include a reasonable profit margin. A common rule is to charge 2.5–3x the total cost. Consistency is key to maintaining profit margins. — [Your Name], Founder of [Your Store Name] ([Your Website Link])"

 Pro Tip: The faster you respond, the higher your chances of being featured!

B. Press Releases & Digital PR for eCommerce Backlinks

A press release is an official announcement sent to news websites and blogs when you launch a new product, achieve a milestone, or share an important brand story. When journalists pick up your press release, they write about your business and link back to your website, giving you a valuable backlink and media exposure.

When to Use Press Releases?

• New product launches (e.g., "Handmade Luxury Candles Now Available for Pre-Order")
• Major business milestones (e.g., "Nesie’s Jewelry Store Hits 10,000 Sales in First Year")
• Awards or recognitions (e.g., "Our Brand Named Top 10 eCommerce Stores for Handmade Products")
• Exciting partnerships (e.g., "Collaboration with Fashion Influencer to Launch Exclusive Jewelry Collection")

How to Distribute Your Press Release

Once you've written your press release, distribute it through press release distribution platforms such as:

PRWeb – A budget-friendly option for getting media coverage.
BusinessWire – Used by large businesses and corporations.
PR Newswire – A premium platform for reaching top-tier news websites.

Pro Tip: Pitch your story directly to industry-specific blogs and journalists for better chances of getting coverage. For example:

• If you sell handmade skincare, reach out to beauty bloggers.
• If you sell stylish aprons, connect with food bloggers and home chefs.

HARO and press releases are powerful, low-cost strategies for building high-quality backlinks and increasing brand visibility.

READ:  MTERING KEYWORD RESEARCH FOR E-COMMERCE: FIND HIGH-CONVERTING KEYWORDS & BOOST YOUR SALES

 Action Steps to Take Now:

•  Sign up for HARO and respond to relevant journalist requests.
• Write a press release if you have a product launch, milestone, or exciting news.
• Use PRWeb, BusinessWire, or PR Newswire to distribute your press release.
• Reach out to journalists and industry bloggers for direct coverage.

By consistently using these strategies, you’ll start gaining high-quality backlinks from major media outlets, improving your SEO rankings and driving more traffic to your e-commerce store

Pro Tip: Pitch your story to industry-specific news outlets and blogs.

5. E-COMMERCE CONTENT MARKETING FOR LINK BUILDING

Content marketing is one of the best and most natural ways to earn backlinks. When you create high-quality, useful, and shareable content, other websites and blogs will naturally link to your content as a reference. This helps improve your SEO, brings organic traffic, and increases brand visibility.

Here’s how to use content marketing to build backlinks for your eCommerce store in a simple and effective way.

READ: HOW TO OPTIMIZE IMAGES FOR BETTER RANKINGS AND FASTER WEBSITES

A. Creating Ultimate Guides & How-To Articles

One of the best ways to attract backlinks is by writing detailed, informative guides and how-to articles related to your products. These long-form blog posts become a go-to resource in your industry, making other websites more likely to link to them.

Why Ultimate Guides Work for Backlinks

•  They provide valuable information that people want to share.

•  Bloggers, journalists, and influencers often link to them as sources.

•  They rank well on Google, bringing consistent traffic.

Examples of Ultimate Guide Topics

If you sell handmade jewelry, you could write:
💎 "The Ultimate Guide to Buying Handmade Jewelry: What to Look For & How to Style It"
💎 "How to Clean and Care for Handmade Jewelry to Make It Last Longer"

If you sell candles, you could write:

• "How to Choose the Best Candle for Your Home: A Scent & Wax Guide"

•  "The Ultimate Guide to Candle Care: Tips to Make Your Candles Last Longer"

If you sell fashion accessories, you could write:

•  "5 Must-Have Fashion Accessories for Every Season"

• "How to Style Handmade Scarves for Any Occasion"

🔹 Pro Tip: The more detailed and helpful your guide is, the more likely it is to be shared and linked by other bloggers, websites, and even online magazines.

B. Using Infographics & Visual Content for Backlinks

Why Infographics Work for Link Building

•  People love visual content because it’s easy to understand and share.

•  Other bloggers and websites will use your infographic and link back to your site.

•  Infographics can go viral on Pinterest, Instagram, and Twitter, bringing more traffic.

How to Create an Infographic for Your eCommerce Store

You don’t need to be a graphic designer! Use easy online tools like:
Canva – User-friendly and free.
Venngage – Great for data-driven infographics.
Piktochart – Ideal for creating business and marketing infographics.

Examples of Infographic Topics for eCommerce

If you sell handmade soaps, you could create:
🛁 "The Benefits of Natural Ingredients in Handmade Soaps"

If you sell bridal accessories, you could create:
"5 Essential Bridal Accessories Every Bride Needs"

If you sell fashion accessories, you could create:
"How to Match Accessories with Your Outfit: A Quick Styling Guide"

🔹 Pro Tip: After creating an infographic, share it on Pinterest, Instagram, and submit it to infographic-sharing websites to attract backlinks.

C. Writing Data-Driven Case Studies to Get Backlinks

A case study is a real-life success story that uses data to show how a strategy, product, or method achieved great results. These are highly valuable to industry blogs and businesses, making them great for earning backlinks.

Why Case Studies Work for Link Building

•  People love real-life success stories that prove strategies work.
•  Industry blogs and news sites often link to case studies to support their articles.
•  Case studies position you as an expert in your field.

How to Create a Case Study for Your eCommerce Store

A great case study has three key parts:
1️ The Challenge: What problem did you solve?
2️ The Strategy: What steps did you take?
3️ The Results: What were the measurable outcomes?

Examples of Case Study Topics

 "How We Increased Sales by 300% Using SEO Strategies"
"How Our Handmade Candles Became a Bestseller in 6 Months"
"The Social Media Strategy That Helped Our Jewelry Store Get 10,000 Followers"

🔹 Pro Tip: Make your case study as detailed as possible and include charts, graphs, and real numbers to make it more compelling.

Final Thoughts: Use Content Marketing to Get More Backlinks

•  Write ultimate guides that provide valuable information and get linked by other websites.
•  Create infographics that people love to share, bringing natural backlinks.
•  Publish case studies to establish authority and earn high-quality links.

 Action Steps to Take Today:
🔹 Choose a topic for an Ultimate Guide or How-To Article and start writing.
🔹 Design a simple infographic using Canva or Venngage.
🔹 Plan a case study on a recent success in your business.

By consistently creating valuable content, you will naturally attract backlinks, improve your SEO, and drive more organic traffic to your online store. 

Example: "How We Increased Sales by 300% Using SEO Strategies"
Data-backed content attracts backlinks from other industry blogs.

6. BUILDING BACKLINKS WITH INTERNAL LINKING & SOCIAL SIGNALS

Backlinks are important for SEO, but did you know you can also improve your website’s rankings by using internal links and social media? These two strategies don’t require outreach, yet they help search engines understand your content and encourage more people to link to your website.

Here’s how to boost your SEO and get more backlinks using internal linking and social signals.

A. Smart Internal Linking Strategy: Boost SEO from Within Your Website

What is Internal Linking?

Internal linking is when you link to other pages on your own website. This helps:

•  Improve SEO rankings – Search engines use internal links to understand your site structure.

• Increase user engagement – Visitors stay longer on your site by clicking through to other pages.

• Boost sales – Linking to product pages makes it easier for customers to find and buy your products.

How to Use Internal Linking for SEO

 1. Link to Important Pages

You should link to high-value pages such as:

• Category pages (e.g., "Handmade Jewelry Collection")

• Product pages (e.g., "Gold & Pearl Charm Bracelet")

• Blog posts (e.g., "How to Style Handmade Bracelets")

 Example:
If you're writing a blog post on "How to Choose the Perfect Handmade Bracelet," you could naturally include:

"Looking for unique handmade bracelets? Check out our Gold & Pearl Charm Bracelet for a timeless and elegant look!"

This encourages visitors to explore your products while also boosting SEO.

2. Use Descriptive Anchor Text

Anchor text is the clickable text in a hyperlink. Instead of using "click here," use descriptive keywords that tell search engines what the page is about.

🚫 Bad Example:
"For more bracelet styles, click here."

✅ Good Example:
"Check out our latest collection of handmade charm bracelets."

Search engines understand "handmade charm bracelets" better than "click here," making it more SEO-friendly.

 3. Create Content Hubs

A content hub is a group of related blog posts that link to each other. This improves SEO and keeps readers engaged.

For example, if you sell handmade candles, your blog posts could link to each other like this:

• Main Page: "The Ultimate Guide to Handmade Candles"

• Sub-links to:

• "How to Choose the Right Candle Scent for Your Home"

• "The Best Wax Types for Handmade Candles"

• "How to Make Your Candles Last Longer"

Pro Tip: The more you link relevant content together, the easier it is for Google to crawl and rank your pages.

B. Leveraging Social Media for Links: Get More People to Share Your Content

While social media links don’t directly impact SEO, they increase content visibility, attract engagement, and encourage backlinks. The more people see your content, the higher the chance that bloggers, influencers, and journalists will link back to it.

Best Ways to Use Social Media for Link Building

1. Share Blog Posts on Pinterest, LinkedIn, and Facebook

•  Pinterest: A great platform for eCommerce and visual content. Create beautiful pins linking to your blog posts or product pages.

• LinkedIn: Share industry-related articles to reach business owners, marketers, and influencers who may link back to your content.

•  Facebook: Post in relevant Facebook groups and encourage discussions around your content.

 Example:
If you wrote a blog post on "How to Choose the Best Handmade Necklace," create a Pinterest Pin with a stunning image and caption:
"Not sure how to style handmade necklaces? Here’s a guide that helps! [Your Website Link]"

This increases social shares, leading to more backlinks.

READ: HOW IMAGES IMPACT SEO AND BOOST YOUR BLOG'S VISIBILITY

 2. Engage in Reddit, Quora, and Niche Forums

Joining online communities where people ask questions about your industry is a great way to build credibility and get backlinks.

•  Reddit: Participate in discussions related to your products (e.g., r/jewelrydesign, r/candlemaking) and provide valuable insights with a link to your content when relevant.
  Example: If someone asks "What are the best handmade candle brands?", you can comment:
  "Handmade candles with natural wax last longer and burn cleaner. Here’s a guide I wrote on choosing the best ones: [Your Blog Post Link]"

•  Quora: Answer industry-related questions and naturally include links to your website.
  Example: If someone asks "How do I care for handmade jewelry?", you can reply:
  "Cleaning handmade jewelry depends on the materials used. Here’s a complete care guide: [Your Blog Post Link]"

 Why This Works?

• You’re helping people with real questions while naturally promoting your content.

• Your answers stay visible for years, bringing long-term traffic.

 3. Create Shareable Videos on YouTube & TikTok

Short-form videos can drive traffic and backlinks to your store.

 YouTube:

• Create tutorials, product reviews, or behind-the-scenes videos.

• Add links to your blog and products in the video description.

 TikTok & Instagram Reels:

• Show how your products are made.

• Create quick style guides or usage tips and mention your website.

 Example: If you sell handmade bags, you can post:
A TikTok video on "5 Ways to Style a Handmade Tote Bag."
Add your website link in the caption.
People check out your store and may link to your video in blog posts or fashion sites!

 Why This Works?

• Video content is engaging and gets shared more than text.

• Influencers and bloggers may embed your videos on their websites, giving you free backlinks.

Final Thoughts: How to Use Internal Links & Social Media for SEO

•  Use internal linking to connect important pages and make your site SEO-friendly.

•  Share your content on social media to increase visibility and encourage backlinks.

•  Engage on forums like Reddit & Quora to drive referral traffic and backlinks.

•  Create videos on YouTube & TikTok that others will share and link to.

 Action Steps:
🔹 Add internal links to 5 of your existing blog posts.
🔹 Share your latest blog post on Pinterest, LinkedIn, and Facebook.
🔹 Answer 3 questions on Reddit or Quora with a link to your content.
🔹 Create a short video (TikTok or YouTube) related to your niche.

By applying these strategies, you’ll boost your website’s authority, increase traffic, and attract more backlinks naturally! 

7. MONITORING & ANALYZING YOUR BACKLINK PROFILE

  Building backlinks is only half the battle—you also need to monitor and analyze them to ensure they are helping, not hurting, your eCommerce store’s SEO. Some backlinks can boost your rankings, while others (spammy or low-quality ones) can harm your website’s credibility in Google’s eyes.

By keeping track of your backlinks, you can:

•  Identify which backlinks are driving traffic to your site.
•  See where your competitors are getting backlinks and find new opportunities.
•  Detect and remove toxic backlinks that could hurt your rankings.

Here’s how to monitor and analyze your backlink profile effectively.

A. Best SEO Tools for Tracking Backlinks

There are several SEO tools that make it easy to check your backlinks, track their performance, and manage your link-building strategy.

1. Ahrefs – Check Backlink Quality & Track New Links

🔹 Why Use Ahrefs?

• Ahrefs is one of the most powerful SEO tools for analyzing backlinks.
• It helps you track where your backlinks are coming from and their quality.
• You can also see new backlinks as they appear and check if any have been lost.

🔹 How to Use Ahrefs to Monitor Your Backlinks:

•  Go to Ahrefs’ Site Explorer and enter your website URL.
•  Click on "Backlinks" to see all the websites linking to your store.
•  Look at "Domain Rating (DR)"—a high DR means a backlink is strong.
•  Check for spammy or irrelevant links that may harm your SEO.

 Pro Tip: If you find a high-quality website linking to you, consider building a relationship with them for more backlink opportunities (e.g., guest posts or collaborations).

2. SEMrush – Identify Competitor Backlinks

🔹 Why Use SEMrush?

• SEMrush not only tracks your backlinks but also analyzes your competitors' backlinks so you can find new linking opportunities.

• It helps you discover which websites are linking to your competitors but not you.

🔹 How to Use SEMrush to Analyze Backlinks:

•  Go to SEMrush's Backlink Analytics and enter your competitor's website.

•  Check where they are getting backlinks from (blogs, directories, news sites).

•  Reach out to those sites and pitch your own content or products for backlinks.

 Pro Tip: If your competitors are getting backlinks from guest posts, product reviews, or industry blogs, reach out to those sites and ask if you can contribute content or offer your product for review.

READ  HOW IMAGES IMPACT SEO AND BOOST YOUR BLOG'S VISIBILITY

3. Google Search Console – Monitor & Remove Toxic Links

🔹 Why Use Google Search Console?

• Google Search Console is a free tool that helps monitor your website’s backlinks directly from Google.

• It shows you which sites are linking to your store and lets you disavow bad links that could hurt your rankings.

🔹 How to Use Google Search Console for Backlink Analysis:

•  Log into Google Search Console and navigate to "Links" under the "Search Traffic" section.

•  Review "Top linking sites" to see which websites are linking to you.

•  If you find spammy, irrelevant, or harmful links, use Google’s Disavow Tool to remove them.

 Pro Tip: Toxic backlinks can come from spammy directories, hacked websites, or black-hat SEO practices. If you didn’t build the link and it looks suspicious, disavow it to protect your rankings.

B. How to Spot & Remove Bad Backlinks

Not all backlinks are good for your website. Toxic backlinks can harm your rankings and even lead to Google penalties. Here’s how to identify and remove them.

How to Identify Toxic Backlinks:

🚫 Backlinks from spammy, irrelevant, or low-authority sites.
🚫 Links from sites with thin content, duplicate content, or malware.
🚫 Backlinks from link farms (sites that sell links in bulk).
🚫 Links that appear unnatural or forced, such as paid links with no relevance.

How to Remove Bad Backlinks:

• Step 1: Contact the website owner and request link removal.

• Step 2: If they don’t respond, use Google’s Disavow Tool to tell Google to ignore those links.

 Pro Tip: Regularly checking for toxic backlinks helps protect your SEO and ensures you only have high-quality links boosting your rankings.

C. Tracking Backlink Performance: Are Your Links Helping or Hurting?

Once you’ve built backlinks, you need to check if they’re actually improving your SEO. Here’s what to track:

 Which backlinks are driving the most traffic?

• Use Google Analytics to see how many visitors come from specific backlinks.

 Are your backlinks helping your rankings?

• Use Ahrefs or SEMrush to see if your site’s rankings improve after getting new backlinks.

 Are high-quality sites linking to you?

• Look for backlinks from websites with a Domain Authority (DA) above 40 (check this using Moz or Ahrefs).

 Pro Tip: If a backlink is driving lots of traffic, consider building more links from similar websites by offering guest posts, collaborations, or content partnerships.

Final Thoughts: Keep Your Backlink Profile Strong

•  Use Ahrefs to track new backlinks and check their quality.
•  Use SEMrush to analyze competitor backlinks and find link opportunities.
•  Use Google Search Console to monitor backlinks and disavow toxic links.
•  Regularly check your backlink performance to see what’s working.

 Action Steps:
🔹 Use Ahrefs, SEMrush, or Google Search Console to check your backlinks this week.
🔹 Identify and remove any toxic backlinks using the Disavow Tool.
🔹 Find 3 new backlink opportunities by analyzing competitor links.

By monitoring your backlink profile regularly, you can maintain high-quality links, protect your SEO rankings, and grow your eCommerce store’s traffic naturally!

CONCLUSION

Link building is an ongoing process, but consistent effort pays off in higher search rankings, Link building isn’t a one-time task—it’s an ongoing strategy that requires consistency and creativity. However, the effort is well worth it. By securing high-quality backlinks, your eCommerce store will gain:

• Higher search engine rankings – Making it easier for customers to find you.

•  Increased organic traffic – Bringing in visitors who are genuinely interested in your products.

•  Stronger brand authority – Establishing your store as a trusted leader in your niche.

•  More sales and conversions – Because better visibility leads to more customers!

 Action Steps to Get Started Today

To start seeing results, follow these practical steps:

🔹 Reach out for guest posting opportunities – Write valuable content for other blogs in your industry to earn backlinks.

🔹 Collaborate with influencers & affiliates – Get featured on influencer blogs and create an affiliate program that encourages partners to link back to your store.

🔹 Publish valuable content – Create ultimate guides, infographics, and case studies that naturally attract backlinks.

🔹 Use HARO & PR for high-authority backlinks – Get your brand featured on news websites and industry blogs by responding to journalist queries.

🔹 Optimize internal links & social signals – Strengthen your website’s SEO by linking to your most important pages and promoting your content on Pinterest, LinkedIn, Quora, and Reddit.

 Now It’s Your Turn!

The best way to improve your eCommerce store’s rankings and visibility is to start taking action today. You don’t need to do everything at once—start with one or two strategies, and as you see progress, expand your efforts.

 Which strategy will you try first? Whether it’s guest posting, influencer outreach, or content marketing, the key is to stay consistent and keep building high-quality links.

 Start implementing these link-building strategies now and watch your online store climb the search rankings, attract more customers, and grow into a powerful eCommerce brand!