HOW TO WRITE A CAPTIVATING TITLE, DESCRIPTION, AND KEYWORDS ON PINTEREST FOR SMALL BUSINESSES

Pinterest is one of the most powerful search engines for small businesses looking to drive traffic and sales. Unlike other social media platforms, Pinterest acts as a visual discovery engine, where users actively search for ideas, inspiration, and products. Optimizing your Pinterest titles, descriptions, and keywords is essential for increasing visibility and engagement.

In this blog post, we will cover:

• How to write compelling Pinterest titles
• How to craft engaging Pinterest descriptions
• How to use keywords strategically
• The role of hashtags on Pinterest and whether to use them
• Top high-CPC Pinterest keywords to boost your reach 

1. HOW TO WRITE A CAPTIVATING PINTEREST TITLE

A great Pinterest title captures attention and includes relevant keywords to increase visibility in search results. Your title should be clear, concise, and keyword-rich to help users quickly understand your content.

Best Practices for Pinterest Titles

Your Pinterest title is the first thing users see when scrolling, so it needs to grab attention and be search-friendly. Here’s how to create the perfect Pinterest title:

1. Keep It Between 40-100 Characters

• Pinterest cuts off long titles, so short and clear titles work best.
• Aim for 40-100 characters to ensure the full title is visible.
• Example:

• • ❌ "Check out this amazing step-by-step guide on how to create beautiful handmade jewelry with beads and charms that will..." (Too long!)

  • ✅ "DIY Beaded Jewelry: Easy Step-by-Step Guide" (Short, clear, and effective)

READ: HOW TO OPTIMIZE & GROW YOUR SMALL BUSINESS ON PINTEREST

2. Use Primary Keywords at the Beginning

• Pinterest’s search engine prioritizes the first few words, so put your main keyword upfront.
• Keywords help your pin show up in searches, increasing visibility.
• Example:

• • ❌ "How to Make Trendy Earrings – DIY Jewelry" (Less optimized)

  • ✅ "DIY Jewelry: How to Make Trendy Earrings" (Puts "DIY Jewelry" first for better search ranking)

3. Make It Engaging

• Use power words (e.g., “Easy,” “Best,” “Ultimate”) to grab attention.
• Numbers make titles stand out and encourage clicks.

Examples:

• “10 Stunning Handmade Jewelry Ideas”
• “Easy DIY Hair Accessories for Beginners”
• “Best Candle-Making Tips for a Cozy Home”

4. Avoid Clickbait

• Your title must match your content—no misleading titles!
• Pinterest favors genuine, high-quality content.
• Example:

• • ❌ "This Jewelry Hack Will Make You Rich Overnight!" (False claim = bad for trust)

  • ✅ "Jewelry Pricing Tips: How to Make More Money Selling Handmade Accessories" (Real value)

Tips:

•  Short & clear (40-100 characters)
•  Put keywords first
•  Use power words & numbers
•  Be accurate—no clickbait!

By following these best practices, your Pinterest titles will be eye-catching, and searchable, and drive more engagement! 

Examples of Great Pinterest Titles

•  “How to Make Handmade Bracelets: A Beginner’s Guide”
•  “50 Stunning Nail Art Ideas for Every Season”
•  “Best Skincare Routine for Glowing Skin – Dermatologist Approved”

Common Mistakes to Avoid

•  Using generic titles like “Bracelets” – It’s too vague.
•  Writing overly long titles – "Handmade Bracelets: Step-by-Step DIY Guide to Making Jewelry at Home with Tools and Materials" (too long).
•  Not using keywords – Titles without keywords won’t rank well.

READ: POWERFUL LINK BUILDING STRATEGIES FOR ONLINE STORES: HOW TO GET HIGH-QUALITY BACKLINKS & SKYROCKET YOUR E-COMMERCE SEO

2. HOW TO WRITE AN ENGAGING PINTEREST DESCRIPTION

Your Pinterest description provides more details about your pin, helping users decide whether to click. It also helps Pinterest understand your content better, improving its ranking in search results.

Best Practices for Pinterest Descriptions

A well-crafted Pinterest description plays a crucial role in making your pins more discoverable, engaging, and actionable. Since Pinterest functions as a visual search engine, using the right strategy for descriptions can help boost visibility and encourage user interaction. Below are the best practices to follow:

1. Keep It Between 100-500 Characters

Pinterest descriptions should be long enough to provide value but concise enough to hold attention. The ideal range is 100-500 characters because:

• It gives Pinterest enough context to understand and index your pin correctly.
• Users can quickly read and absorb the information before deciding to engage with your pin.
• Avoids being cut off in certain display views.

2. Use Your Main Keyword Within the First 50 Characters

Keywords are essential for Pinterest SEO, and since the platform prioritizes the first few words of a description, it's crucial to:

• Place your primary keyword or keyphrase within the first 50 characters to maximize visibility in search results.
• Use natural, engaging language to integrate keywords rather than stuffing them unnaturally.
• Consider related keywords or phrases that users might search for to improve ranking.

Example: Instead of:
❌ Check out this amazing guide to making money online!

Use:
Make money online with this step-by-step guide to passive income!

In this example, "Make money online" is the primary keyword phrase and is positioned at the beginning to optimize search results.

3. Make It Actionable

Pinterest users are looking for inspiration and solutions, so use words that encourage action and engagement. Strong, action-oriented words like:

• "Learn how to..."
• "Discover the best way to..."
• "Try this easy..."
• "Create your own..."

READ: TECHNICAL SEO FOR E-COMMERCE: HOW TO BOOST SITE SPEED, PERFORMANCE, AND RANKINGS

These phrases make the description more dynamic and invite the user to take the next step.

Example: Instead of:
❌ This tutorial explains how to make charm bracelets.

Use:
Learn how to make your own charm bracelet with this easy step-by-step tutorial!

4. Tell a Story to Increase Clicks

A compelling mini-story in your description can draw users in and make them curious. People connect better with content when there's a narrative or problem-solving approach.

Example:
❌ A simple guide to decorating candles.
Transform your home with beautiful handmade candles! This DIY guide will show you how to create elegant designs perfect for gifts and home decor.

Here, the second version evokes curiosity, creativity, and a sense of purpose.

5. Include a Call-to-Action (CTA)

A CTA (Call to Action) guides the user on what to do next. Pinterest is a platform where users often save content for later or click through to a website, so guiding them can lead to more traffic and conversions.

Examples of strong CTAs:

• "Save this pin for later!" – Encourages users to keep your content in their boards.
• "Click to shop the full collection!" – Drives direct purchases.
• "Visit our blog for the full tutorial!" – Boosts website traffic.
• "Get your free guide today!" – Increases lead generation.

Example Pinterest description with all elements:  Want to start a handmade jewelry business?  Learn how to price your creations, market them effectively, and boost sales with this in-depth guide!.

This description:

• Starts with a keyword ("handmade jewelry business").
• Uses action words ("Learn how to...").
• Tells a story (mentions pricing, marketing, and sales challenges).
• Includes a CTA ("Click to read the full article").

Pinterest descriptions are not just about keywords—they should engage, inform, and direct users toward action. By following these best practices, your pins will have better discoverability, more saves, and increased click-through rates to your website or store.

Example of a High-Quality Pinterest Description

 “Want to create beautiful handmade bracelets? This step-by-step guide shows you how to make DIY jewelry at home with simple tools. Perfect for beginners and craft lovers! Click to get started.”

Common Mistakes to Avoid

❌ Keyword stuffing – “Handmade bracelets, DIY jewelry, bracelet making, bracelet ideas, bracelet tutorial” (unnatural and spammy).
❌ Being too vague – “Check this out” (not descriptive enough).

READ: MAXIMIZING CONVERSIONS: A COMPREHENSIVE GUIDE TO OPTIMIZING YOUR PRODUCT PAGES FOR SEO SUCCESS

3. HOW TO USE KEYWORDS ON PINTEREST FOR MAXIMUM REACH

Pinterest is a search engine, so keywords are crucial for getting your content discovered. Here’s how to use them effectively:

Where to Place Keywords on Pinterest

Using keywords strategically on Pinterest helps your pins rank higher in search results and get discovered by more users. Here’s how to optimize your keyword placement across different areas:

1. Pin Title: Use Your Main Keyword at the Beginning

• The pin title is one of the first things Pinterest’s algorithm reads, so put your main keyword at the beginning for better ranking.

• Example:

• ❌ “Check Out These Fun DIY Bracelets” (Not optimized)

• ✅ “DIY Beaded Bracelets: Easy Handmade Jewelry Tutorial” (Main keyword “DIY Beaded Bracelets” appears first)

2. Pin Description: Naturally Incorporate 2-3 Relevant Keywords

• Your pin description should flow naturally while including 2-3 keywords related to your content.
• Use a mix of primary keywords (main topic) and secondary keywords (variations or related terms).
• Example:

• • "Create stunning DIY beaded bracelets with this easy step-by-step tutorial! Perfect for beginners, this handmade jewelry project is a fun and stylish way to accessorize. Save this pin for your next jewelry-making inspiration!"

  • (Keywords used: DIY beaded bracelets, handmade jewelry, jewelry-making inspiration)

3. Board Titles & Descriptions: Optimize Your Boards with Keywords

• Pinterest boards help organize your pins, and their titles & descriptions influence Pinterest SEO.

• Use a clear, keyword-rich board name instead of something vague.

• Examples:

• Bad Board Title: "Cute Stuff" ❌
• Optimized Board Title: "Handmade Jewelry & DIY Accessories" ✅
• Optimized Board Description: "Discover DIY jewelry ideas, handmade bracelet tutorials, and trendy earring designs. Save your favorite jewelry-making projects and start creating!"

4. Alt Text on Images: Use Relevant Keywords in Image Alt Text

• Alt text helps Pinterest understand your image, improving accessibility and search ranking.
• It should describe the image while naturally including a keyword.
• Example:

• • Alt Text: "Pink beaded charm bracelet handmade with gold chains – DIY jewelry tutorial."

5. Website Landing Page: Optimize Your Website Content for Pinterest Keywords

• If your pin links to a blog post, product page, or tutorial, make sure the same keywords appear on your website.
• This helps Pinterest match your content with relevant searches.

• How to optimize your page:

• Use the main keyword in the page title, headers, and first paragraph.
• Include variations of the keyword throughout the content.
• Optimize meta descriptions with relevant keywords.

Example for a Jewelry Blog Post:

• Title: "DIY Beaded Bracelet: How to Make Handmade Jewelry at Home"
• First Paragraph: "Want to create your own DIY beaded bracelet? This tutorial will walk you through the step-by-step process of making stylish handmade jewelry."

Summary

•  Pin Title: Place your main keyword at the beginning.
•  Pin Description: Naturally include 2-3 relevant keywords.
•  Board Titles & Descriptions: Use clear, keyword-rich names.
•  Alt Text on Images: Describe the image using keywords.
•  Website Landing Page: Ensure your website content is also optimized.

By placing keywords in the right places, you’ll increase your chances of ranking higher, driving more traffic, saves, and engagement to your content

Example of Keyword Placement in a Pin

• Title: “Handmade Jewelry Ideas: Easy DIY Bracelet Tutorial”
•  Description: “Looking for unique handmade jewelry ideas? This step-by-step DIY bracelet tutorial helps you create beautiful, trendy bracelets at home. Learn how to use beads, charms, and chains for stylish accessories. Perfect for beginners and jewelry lovers!”

Top High-CPC Keywords for Pinterest

Using high-CPC keywords can help increase engagement and conversions. Here are some of the best-performing ones:

• DIY Crafts
• Handmade Jewelry
• Luxury Fashion
• Skin Care Routine
• Wedding Ideas
• Weight Loss Tips
• Healthy Recipes
• Home Décor Inspiration
• Small Business Marketing
• Work from Home Jobs

READ: BEST SEO PRACTICES

4. SHOULD YOU USE HASHTAGS ON PINTEREST?

Unlike Instagram or Twitter, hashtags on Pinterest don’t work the same way. Pinterest’s algorithm relies more on keywords in descriptions rather than hashtags.

Pinterest Hashtag Guidelines

• Hashtags are NOT necessary for search ranking.
• If used, limit to 1-2 relevant hashtags.
• Avoid excessive hashtags as they may lower your pin’s reach.
• Use branded hashtags (e.g., #BoldSmallBusiness for your brand).

Example of Hashtags Used Sparingly

 “Get creative with these handmade jewelry ideas! This easy DIY bracelet tutorial is perfect for beginners and makes great gifts. #HandmadeJewelry #JewelryMaking”

❌ “#DIY #Handmade #Jewelry #Bracelets #Fashion #Style #Accessories” (Too many hashtags, spammy).

READ: HOW IMAGES IMPACT SEO AND BOOST YOUR BLOG'S VISIBILITY

5. PINTEREST SEO TIPS FOR SMALL BUSINESSES

• Use a keyword-rich business name (e.g., “Bold Small Business – Marketing & E-commerce”).
• Write a compelling bio with relevant keywords.
• Add a link to your website.

To maximize your visibility on Pinterest, follow these SEO best practices:

 Optimize Your Pinterest Profile

 Create SEO-Friendly Boards

• Use keyword-focused board titles (e.g., “Handmade Jewelry Ideas” instead of “My Jewelry”).
• Write detailed board descriptions using related keywords.
• Pin consistently to keep boards active.

 Design High-Quality Pins

• Use bright, clear images with a 2:3 aspect ratio (e.g., 1000x1500 pixels).
• Add text overlays with keyword-rich titles.
• Brand your pins with logos, watermarks, or unique styles.

 Use Rich Pins

Rich Pins pulls metadata directly from your website, providing additional information to Pinterest users. Enable Rich Pins to improve engagement.

Mastering Pinterest titles, descriptions, and keywords is a game-changer for small businesses looking to increase traffic and sales. Follow these strategies to ensure your pins are highly searchable and engaging.

Key Takeaways

•  Pinterest Title: Keep it under 100 characters, use strong keywords, and make it compelling.
•  Pinterest Description: Write between 100-500 characters, include keywords naturally, and add a CTA. 
• Keyword Placement: Use in titles, descriptions, board names, and website content.
•  Hashtags: Not necessary, but if used, limit to 1-2 relevant ones.
•  Pinterest SEO: Optimize your profile, create keyword-rich boards, and design high-quality pins.

READ: MASTERING E-COMMERCE SITE STRUCTURE: BOOST SEO & CONVERSIONS WITH SMART ORGANIZATION

PINTEREST MARKETING FOR SMALL BUSINESSES TO BOOST VISIBILITY AND SALES

1. Optimize Your Pins for Maximum Impact

Optimizing your pins ensures they reach the right audience and encourage engagement. Here's how to do it:

• Use High-Quality Images: Ensure your images are clear, well-lit, and professionally presented. High-quality visuals attract more attention and convey credibility.
• Incorporate Relevant Keywords: Integrate pertinent keywords into your pin titles and descriptions to enhance discoverability. For instance, if promoting eco-friendly home products, use terms like "sustainable home decor" or "green living essentials."
• Add Descriptive Alt Text: Alt text improves accessibility and provides context to search engines, aiding in better indexing of your pins.
• 2. Pin Consistently to Build Momentum

Regular activity on Pinterest keeps your audience engaged and signals to the platform's algorithm that your content is active and relevant.

• Establish a Pinning Schedule: Determine a consistent posting frequency that aligns with your audience's activity patterns.
• Utilize Scheduling Tools: Platforms like Tailwind or Buffer can help plan and automate your pinning schedule, ensuring consistent content delivery.

3. Leverage Rich Pins for Enhanced Engagement

Rich Pins provide additional information directly on the pin, offering more context and increasing the likelihood of engagement.

1. Types of Rich Pins:

• Product Pins: Display real-time pricing, availability, and product details.
• Recipe Pins: Include ingredients, cooking times, and serving sizes.
• Article Pins: Showcase the headline, author, and a brief snippet of the article.

        2. implementation: To enable Rich Pins, add the appropriate metadata to your website and validate your pins through Pinterest's Rich Pin validator.

4. Conduct Thorough Keyword Research

Understanding your target audience's keywords is crucial for optimizing your content's reach.

• Utilize Pinterest's Search Function: Begin typing a relevant term into Pinterest's search bar to see suggested keywords and phrases.
• Explore Pinterest Trends: This tool provides insights into trending searches and topics, helping you align your content with your current interests.
• Analyze Competitor Keywords: Examine the keywords used by competitors in your niche to identify potential gaps and opportunities.

5. Focus on Quality Visuals

High-quality visuals are the cornerstone of Pinterest's appeal.

• Use Vertical Images: Pinterest favors vertical images with a 2:3 aspect ratio (e.g., 1000x1500 pixels).
• Incorporate Text Overlays: Adding concise, readable text overlays can convey your message quickly and enhance engagement.
• Maintain Brand Consistency: Use consistent colors, fonts, and imagery that reflect your brand identity.

READ:  THE ULTIMATE GUIDE TO SEO FOR E-COMMERCE: HOW TO OPTIMIZE YOUR ONLINE STORE FOR MAXIMUM VISIBILITY AND SALES

6. Avoid Overusing Hashtags

While hashtags can aid in discoverability on some platforms, they are less effective on Pinterest.

• Limit Hashtag Use: Instead of relying on hashtags, focus on crafting detailed descriptions with relevant keywords.
• Prioritize Keyword-Rich Descriptions: Well-written descriptions with pertinent keywords are more effective in improving your content's visibility on Pinterest.

7. Utilize Both Vertical and Horizontal Images

While vertical images are generally preferred, incorporating horizontal images can diversify your content and cater to different viewing preferences.

• Test Different Orientations: Experiment with both vertical and horizontal images to see which format resonates more with your audience.
• Optimize for SEO: Regardless of orientation, ensure all images are optimized with relevant keywords in their file names and alt text.

8. Monitor Analytics and Adjust Strategies

Regularly reviewing your Pinterest analytics can provide insights into what's working and what needs improvement.

• Track Key Metrics: Monitor metrics such as impressions, saves, clicks, and engagement rates to assess performance.
• Refine Your Strategy: Use the data to inform your content strategy, focusing on the types of pins and topics that yield the best results.

By implementing these strategies and tips, small businesses can effectively leverage Pinterest to enhance their online presence, drive traffic, and boost conversions. Remember, success on Pinterest requires a blend of creativity, consistency, and strategic planning.