PAS (PROBLEM-AGITATE-SOLUTION) TEMPLATE

The Problem-Agitate-Solution (PAS) template is a widely used marketing and copywriting formula that helps businesses connect with their audience by addressing their pain points, intensifying the problem, and positioning their product or service as the ultimate solution.

This framework is highly effective because it appeals to emotions, creates urgency, and encourages immediate action. Whether you’re crafting product descriptions, sales pages, social media ads, or email campaigns, the PAS method ensures your message resonates with potential customers and drives conversions.

How the PAS Framework Works:

1. Problem – Identify a specific challenge or pain point your target audience faces.

2. Agitate – Deepen the emotional impact by emphasizing the frustration, consequences, or struggles that come with the problem.

3. Solution – Present your product, service, or offer as the best way to solve the problem, highlighting its benefits and unique value.

Why Use the PAS Framework?

 Captures Attention – Starts with a relatable issue that immediately grabs interest.
  Triggers Emotion – Uses storytelling and empathy to connect with the audience.
  Encourages Action – Ends with a compelling solution and a clear call to action.

Whether you’re selling handmade jewelry, beauty products, business resources, or digital services, the PAS method ensures your marketing message is persuasive and customer-focused.