Keywords for startup small businesses are specific words or phrases that potential customers use to search for products, services, or information online. These keywords help individuals or small businesses optimize their website content, product listings, and marketing strategies to attract targeted traffic, rank higher in search engines, and increase conversions.
Types of Keywords for Small Businesses
1. Short-Tail Keywords (Broad Keywords)
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These are 1-2 word phrases with high search volume but high competition.
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Examples: “handmade jewelry,” “small business marketing,” “eCommerce store”
Pros: Attracts a large audience.
Cons: High competition, and lower conversion rate.
2. Long-Tail Keywords (Specific & Intent-Driven)
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These are 3-5 word phrases that are more niche and targeted.
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Examples: “best social media strategy for startups,” “affordable handmade jewelry for women,” “eco-friendly candles for home”
Pros: Lower competition, and higher conversion rates.
Cons: Lower search volume.
3. Commercial Intent Keywords (Buyer's Intent)
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Keywords indicating a strong intent to purchase.
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Examples: “best budget-friendly CRM for startups,” “where to buy handmade tote bags online,” “discount organic soap for sensitive skin”
Pros: Higher likelihood of conversion.
Cons: May require paid ads for ranking.
4. Local Keywords (Geo-Targeted for Small Businesses)
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Keywords that include location-specific terms.
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Example: “handmade bags store in New York,” “best small business accountant near me”
Pros: Helps rank for local search queries.
Cons: Limited to a specific geographic area.
5. Branded Keywords (Company-Specific)
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Keywords including a brand or company name.
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Example: “BoldPath Studio digital marketing guide,” “Nesy Collection handmade accessories”
Pros: Drives traffic specifically looking for your business.
Cons: Requires strong branding and marketing efforts.
6. Informational Keywords (SEO & Blog Content)
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Keywords that target people looking for guidance, tutorials, or knowledge.
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Examples: “How to start a handmade jewelry business,” “Best funding options for small businesses”
Pros: Builds authority and drives organic traffic.
Cons: Lower direct conversions but excellent for brand trust.
7. Seasonal Keywords (Time-Sensitive Searches)
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Keywords that peak during certain seasons or events.
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Examples: “Valentine’s Day gift ideas for her,” “Best Black Friday deals for small businesses”
Pros: Drives traffic during peak seasons.
Cons: Limited impact outside of seasonal trends.
How to Find Keywords for Your Small Business
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Use Google Autocomplete & Related Searches
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Type in a keyword and see Google’s suggestions.
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Check Competitor Keywords
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Analyze competitors’ product pages, blogs, and ads.
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Use Free Keyword Tools
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Google Keyword Planner, Ubersuggest, AnswerThePublic.
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Analyze Search Volume & CPC
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Focus on high-value keywords with manageable competition.
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Target Local & Niche Keywords
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Helps small businesses stand out in a specific market.
Here’s a detailed breakdown of each step to help you better understand how to find keywords for your small business:
1. Use Google Autocomplete & Related Searches
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When you start typing a keyword in Google’s search bar, you’ll notice that Google suggests additional phrases. These are autocomplete suggestions based on what people frequently search for.
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After searching, scroll to the bottom of the page to find related searches, which can give you more keyword ideas.
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Example: If you sell handmade hair oil, typing "best hair oil for…" may suggest “best hair oil for dry scalp” or “best natural hair oil for Black women.” These long-tail keywords can help you create targeted content.
2. Check Competitor Keywords
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Visit your competitors’ product pages, blog posts, and ads to see what keywords they’re targeting.
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Use SEO tools like Ubersuggest, SEMrush, or Ahrefs to check which keywords their website is ranking for.
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This helps you discover profitable keywords that are already driving traffic to businesses similar to yours.
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Example: If a competitor’s product description frequently mentions “hydrating hair oil for curly hair,” it’s a strong keyword to consider.
3. Use Free Keyword Tools
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Free tools can help you find additional keyword ideas and their search volume, competition, and trends:
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Google Keyword Planner – Shows keyword search volume and competition.
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Ubersuggest – Gives keyword suggestions and competitor analysis.
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AnswerThePublic – Generates long-tail keywords based on common questions.
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Example: If you enter “handmade candles” in Ubersuggest, it might suggest “handmade scented candles for gifts” as a high-ranking keyword.
4. Analyze Search Volume & CPC (Cost-Per-Click)
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Search volume tells you how many people are searching for a keyword. Higher volume means more potential traffic, but it may also be more competitive.
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CPC (Cost-Per-Click) shows how much advertisers are paying for that keyword. Higher CPC usually means it’s valuable for sales.
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Focus on high-value keywords with manageable competition—these bring in traffic while still being easy to rank for.
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Example: A keyword like “handmade jewelry” may have high competition, but “affordable handmade gemstone rings” might have less competition while still attracting buyers.
5. Target Local & Niche Keywords
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Local keywords help small businesses attract nearby customers.
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Niche keywords focus on a specific audience and can help differentiate your business.
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Example: Instead of “hair oil,” you could target “organic hair oil for Black women in Atlanta” to rank for a local audience looking for a niche product.
For startup small businesses, long-tail, local, and commercial intent keywords are the most valuable for driving traffic and increasing conversions. Focusing on low-competition, high-intent keywords will help a small business grow its online presence and attract the right customers.
BEST KEYWORDS FOR EVERY BUSINESS: STARTUPS, SMALL BUSINESSES & LARGE COMPANIES
Choosing the right keywords for your business is essential for attracting the right audience, improving search engine rankings, and increasing conversions. However, not all keywords work the same way for every business. Startups, small businesses, and large companies each require different keyword strategies to maximize their online presence.
In this guide, we’ll break down the best keyword types for:
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Startup businesses (growing brands with limited recognition)
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Small businesses (established local/niche brands)
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Large companies (well-known corporations with significant market share)
By the end of this article, you’ll know exactly which keywords to focus on for your business and how to implement them effectively.
READ: HOW TO OPTIMIZE IMAGES FOR BETTER RANKINGS AND FASTER WEBSITES
Best Keywords for Startup Businesses
Startups typically have limited brand recognition, lower budgets, and need to establish credibility. They should focus on long-tail, niche, and informational keywords to attract targeted audiences.
Recommended Keyword Types for Startups
Keyword Type |
Example |
Why It Works |
Long-Tail Keywords |
"best eco-friendly handmade soaps for dry skin" |
Lower competition, higher conversion |
Problem-Solving Keywords |
"how to start a natural skincare business" |
Attracts early-stage customers |
Comparison Keywords |
"best CRM software for startups vs. small business" |
Helps in decision-making |
Niche Keywords |
"affordable organic handmade soap for women" |
Targets a specific audience |
Local Keywords |
"handmade soap startup in Atlanta" |
Helps get local visibility |
Keyword Strategy for Startups
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Focus on long-tail and low-competition keywords for organic ranking.
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Target problem-solving and informational keywords through blog content.
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Use local SEO to compete with larger brands in your area.
Best Keywords for Small Businesses
Small businesses have an established presence but need more visibility and conversions. They should focus on local, commercial intent, and branded keywords to attract buyers ready to make a purchase.
Recommended Keyword Types for Small Businesses
Keyword Type |
Example |
Why It Works |
Local Keywords |
"best handmade jewelry shop in Chicago" |
Helps in ranking locally |
Commercial Intent Keywords |
"buy custom handmade bracelets online" |
Converts visitors into customers |
Branded Keywords |
"Nesy Collection handmade bags" |
Strengthens brand recognition |
Product-Specific Keywords |
"gold-plated handmade cuff bracelet" |
Targets ready-to-buy customers |
Review-Based Keywords |
"best-rated scented candles on Etsy" |
Builds trust with potential buyers |
Keyword Strategy for Small Businesses
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Optimize local keywords for Google My Business and local searches.
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Use branded and product-specific keywords in product descriptions and ads.
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Target high-commercial intent keywords to increase conversions.
Best Keywords for Large Companies
Large companies already have strong brand recognition and marketing budgets. Their focus should be on short-tail, high-volume, competitive, and brand-dominating keywords to maintain their market share.
Recommended Keyword Types for Large Companies
Keyword Type |
Example |
Why It Works |
Short-Tail Keywords |
"luxury watches" |
Drives mass traffic |
Brand-Dominating Keywords |
"Nike running shoes" |
Protects brand presence |
Competitor Keywords |
"better than Apple MacBook Pro" |
Captures competitor traffic |
Industry Authority Keywords |
"top fashion brands of 2024" |
Strengthens industry presence |
High-Volume Trending Keywords |
"AI tools for business growth" |
Capitalizes on trends |
Keyword Strategy for Large Companies
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Dominate short-tail and industry keywords with high-volume search traffic.
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Use brand-related keywords to protect market share.
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Target competitor-based keywords to capture rival customers.
Choosing the right keywords depends on your business size, goals, and market position.
Key Takeaways:
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Startups → Long-tail, niche, and problem-solving keywords.
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Small businesses → Local, commercial intent, and branded keywords.
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Large companies → Short-tail, industry authority, and competitor keywords.
By implementing the right keyword strategy, your business can increase visibility, attract the right audience, and boost conversions.
KEYWORD RESEARCH FOR E-COMMERCE
Keyword research is one of the most powerful strategies for small eCommerce businesses looking to drive targeted traffic, increase conversions, and maximize revenue. If your store isn’t ranking on search engines, you’re missing out on a massive opportunity. The right keywords can help potential customers find your products, improve your organic traffic, and reduce reliance on paid ads.
In this comprehensive guide, we’ll explore:
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How to find high-converting keywords for your eCommerce store
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The difference between long-tail and short-tail keywords
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The best free and paid keyword research tools for eCommerce
By the end of this article, you’ll have a clear strategy to boost your online store’s visibility and attract ready-to-buy customers.
READ: HOW IMAGES IMPACT SEO AND BOOST YOUR BLOG'S VISIBILITY
What is Keyword Research for eCommerce?
Keyword research is the process of identifying the words and phrases that potential customers use when searching for products online. For eCommerce businesses, choosing the right keywords is essential for:
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Ranking higher on search engines
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Improving click-through rates (CTR)
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Driving quality traffic to product pages
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Increasing conversions and sales
Unlike blogs, which focus on informational keywords, eCommerce stores need transactional and commercial intent keywords—phrases that indicate a user is ready to make a purchase.
How to Find High-Converting Keywords for Your eCommerce Store
To attract potential buyers, you must identify high-converting keywords—keywords with strong commercial intent. Here’s a step-by-step guide to finding them:
1. Identify Your Target Audience
Before diving into keyword research tools, understand who your customers are:
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What problems do they need solutions for?
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What words do they use when searching online?
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Are they looking for budget-friendly options or premium products?
2. Brainstorm Seed Keywords
Start with general keywords related to your niche. For example, if you sell handmade candles, seed keywords could be:
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"handmade candles"
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"soy wax candles"
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"scented candles"
3. Use Google Autocomplete & Related Searches
Google Autocomplete provides real-time search suggestions. Type in your seed keywords and note what Google suggests. Also, scroll to the bottom of the search results page to find related searches.
For example, searching for "scented candles" might show:
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"best-scented candles for relaxation"
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"organic scented candles for gifts"
These suggestions are real search queries from users, making them great potential keywords.
4. Check Amazon & eCommerce Competitor Keywords
Since Amazon is the largest eCommerce marketplace, it’s an excellent place for keyword research. Type your seed keyword into the Amazon search bar and observe the auto-suggestions.
Additionally, analyze competitor product pages:
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Look at their product titles and descriptions.
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Identify keywords used in reviews.
5. Analyze Search Volume, CPC, and Competition
Not all keywords are worth targeting. You need to evaluate:
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Search Volume: How often is the keyword searched?
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Cost Per Click (CPC): How much do advertisers pay per click? High CPC indicates strong commercial intent.
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Competition: High competition means it’s harder to rank.
Use tools like Google Keyword Planner or Ahrefs to analyze these metrics.
Long-Tail Keywords vs. Short-Tail Keywords: Which One is Better for Your Store?
When conducting keyword research, you’ll encounter two main types of keywords:
Short-Tail Keywords (Head Keywords)
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Example: "candles," "jewelry," "handbags"
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Search Volume: High
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Competition: Very High
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Conversion Rate: Low
Short-tail keywords are highly competitive and often vague. They may bring in traffic but not necessarily sales.
Long-Tail Keywords
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Example: "handmade lavender soy candles for stress relief"
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Search Volume: Lower
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Competition: Low to Medium
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Conversion Rate: High
Long-tail keywords are more specific and intent-driven. Customers searching for these terms already know what they want, making them more likely to convert.
Which One Should You Use?
For eCommerce, focusing on long-tail keywords is the best strategy. They attract highly targeted traffic with lower competition, leading to better conversion rates.
BEST FREE & PAID KEYWORD RESEARCH TOOLS FOR E-COMMERCE
Using the right keyword research tools can make the process faster and more effective. Here’s a list of the best free and paid tools:
Free Keyword Research Tools
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Google Keyword Planner – Provides search volume, competition, and CPC data.
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Ubersuggest – Offers keyword ideas, search volume, and SEO difficulty.
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AnswerThePublic – Helps find long-tail question-based keywords.
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Google Trends – Identifies trending keywords and seasonal demand.
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Keyword Surfer – Free Chrome extension that shows search volume on Google.
Paid Keyword Research Tools
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Ahrefs – Advanced keyword analysis, competitor research, and backlink tracking.
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SEMrush – Provides keyword difficulty, search intent, and CPC.
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Moz Keyword Explorer – Offers keyword suggestions and difficulty scores.
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Helium 10 – Ideal for Amazon keyword research.
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Jungle Scout – Helps find profitable product-related keywords on Amazon.
If you’re just starting, free tools like Google Keyword Planner and Ubersuggest are enough. As your business grows, investing in Ahrefs or SEMrush can provide deeper insights.
HOW TO USE KEYWORDS IN YOUR E-COMMERCE STORE
Once you have a list of high-converting keywords, use them strategically in your store:
1. Optimize Product Titles
Your primary keyword should appear naturally in product titles.
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Example: Instead of "Lavender Candle," use "Handmade Lavender Soy Candle for Relaxation - Natural & Organic".
Optimizing product titles is one of the most critical aspects of eCommerce SEO. A well-crafted product title helps your store rank higher in search engines, increases click-through rates (CTR), and ensures that potential customers quickly understand what you're selling.
Why is Optimizing Product Titles Important?
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Improves Search Rankings – Search engines like Google, Amazon, and Etsy rely on keywords in product titles to understand what your product is about.
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Increases Click-Through Rate (CTR) – A compelling title makes your product stand out in search results, leading to more clicks.
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Enhances User Experience – Clear and descriptive titles help customers make quick purchasing decisions.
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Boosts Sales and Conversions – The right keywords attract high-intent buyers who are more likely to make a purchase.
READ:BEST SEO PRACTICES
How to Optimize Product Titles for eCommerce
To ensure your product titles are SEO-friendly, engaging, and conversion-focused, follow these best practices:
1. Include Primary Keywords in the Title
Your product title should contain the main keyword that potential buyers are searching for.
Example: If you sell handmade scented candles, a good keyword could be "handmade lavender soy candle" rather than just "lavender candle".
How to Find the Best Keywords:
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Use Google Keyword Planner or Ubersuggest to find high-volume, low-competition keywords.
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Look at Amazon’s auto-suggestions by typing your product category into the search bar.
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Check competitor product titles and see what keywords they are ranking for.
✅ Before Optimization:
❌ "Soy Candle" (too broad, not descriptive)
✅ After Optimization:
✔️ "Handmade Lavender Soy Candle – Organic & Aromatherapy Gift"
2. Keep It Concise Yet Descriptive
Product titles should be detailed but not excessively long. Many platforms limit character count:
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Google Shopping: Up to 150 characters, but only the first 70 are visible in search results.
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Amazon: Up to 200 characters, but shorter titles (80–120 characters) perform better.
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Etsy: Allows longer titles, but clarity and keyword placement matter.
Ideal Length: 50–100 characters with the most important keywords at the beginning.
✅ Before Optimization:
❌ "Candle that smells like lavender, perfect for gifts, made with organic soy wax" (too long and cluttered)
✅ After Optimization:
✔️ "Handmade Lavender Soy Candle – Aromatherapy & Relaxation Gift" (concise yet detailed)
3. Prioritize Readability & Natural Flow
Your title should sound natural and be easy to read. Avoid unnaturally stuffing too many keywords.
✅ Good Example:
✔️ "Luxury Rose Gold Bracelet – Adjustable, Handmade & Elegant Jewelry"
❌ Bad Example:
❌ "Rose Gold Bracelet Handmade Adjustable Jewelry Wrist Gold Jewelry Buy Now" (keyword-stuffed and unreadable)
4. Add Unique Selling Points (USPs)
Highlight features that make your product stand out. These could be:
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Material: Organic, vegan, handmade, 100% cotton, leather, stainless steel
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Benefits: Waterproof, adjustable, lightweight, eco-friendly, BPA-free
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Use Cases: Perfect gift, wedding decor, office accessory, travel essential
✅ Before Optimization:
❌ "Handmade Necklace" (too generic)
✅ After Optimization:
✔️ "Handmade Gold-Plated Necklace – Hypoallergenic & Perfect for Gifts"
5. Follow Platform-Specific Best Practices
Different eCommerce platforms have different title structures that work best.
Amazon Title Format (SEO-Friendly)
Amazon favors keyword-rich yet structured titles:
[Brand] + [Product Name] + [Key Features] + [Use Case]
Example: "Nesy Collection Handmade Pearl Bracelet – Adjustable & Elegant Gift for Women"
Etsy Title Format (Detailed & Descriptive)
Etsy allows longer product titles, so sellers use more details:
Example: "Handmade Pink Fabric Pouch Bag – Travel Makeup Organizer, Eco-Friendly Gift"
Shopify/Own Website (Balanced & SEO-Optimized)
Example: "Luxury Handmade Scented Candle – Lavender & Vanilla, Soy Wax, 8oz"
6. Use Numbers & Measurements for Clarity
If applicable, include product dimensions, sizes, and quantities.
Example: "Set of 3 Handmade Soy Candles – Vanilla, Lavender & Citrus, 6oz Each"
7. Optimize for Mobile Viewers
Most customers shop on their phones, so make sure the most important words appear within the first 50 characters.
Example: "Organic Shea Butter Lotion – Hydrating & Non-Greasy, 8oz"
8. Avoid Unnecessary Words & Symbols
Avoid unnecessary fluff words like "best," "cheap," or "wow." Also, avoid excessive capitalization and symbols.
❌ BEST Organic SOAP – BUY NOW!!! "
✔️ "Organic Handmade Soap – Vegan & Gentle for Sensitive Skin"
Final Optimized Product Title Examples
Handmade Jewelry Store
"Handmade Crystal Drop Earrings – Lightweight & Elegant Gift for Women"
Candle Business
"Handmade Lavender Soy Candle – Aromatherapy, Relaxation & Stress Relief"
Fashion Accessories
"Luxury Handmade Pink Velvet Clutch – Evening Purse for Weddings & Parties"
Home Decor
"Rustic Wooden Wall Clock – Farmhouse Decor, 12-Inch, Battery Operated"
Final Thoughts: Mastering Product Title Optimization
Optimizing your product titles is one of the easiest ways to improve your eCommerce store’s SEO and boost sales.
Quick Recap of Best Practices:
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Include primary keywords at the beginning.
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Make it concise yet descriptive (50–100 characters).
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Write naturally and avoid keyword stuffing.
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Highlight USPs like material, benefits, or use cases.
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Follow platform-specific guidelines (Amazon, Etsy, Shopify).
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Use numbers & measurements when relevant.
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Ensure mobile-friendliness for better CTR.
2. Write SEO-Optimized Product Descriptions
Use keywords naturally in descriptions, focusing on product benefits and features.
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Example:
"Our handmade lavender soy candle is designed to promote relaxation. Made with 100% natural soy wax and infused with calming essential oils, it's perfect for stress relief and home ambiance."
How to Write SEO-Optimized Product Descriptions That Drive Sales
A well-written product description does more than just describe a product—it attracts customers, improves search rankings, and boosts conversions. For eCommerce businesses, SEO-optimized product descriptions ensure that your products appear in Google search results, Amazon, Etsy, and other marketplaces, driving organic traffic and increasing sales.
Why Are SEO-Optimized Product Descriptions Important?
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Improves Search Rankings – Helps your product appear in Google, Amazon, and Etsy search results.
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Increases Click-Through Rates (CTR) – A compelling description makes your product stand out.
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Boosts Conversions – A well-structured description convinces visitors to make a purchase.
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Enhances User Experience – A detailed, benefit-driven description helps customers make informed decisions.
READ: THE FUTURE OF SEARCH: HOW SMALL BUSINESSES CAN OPTIMIZE FOR VOICE, IMAGE, AND CONVERSATIONAL SEARCH
How to Write an SEO-Optimized Product Description
Follow these best practices to craft engaging, keyword-rich, and conversion-focused product descriptions.
1. Start with Keyword Research
Before writing, find the right keywords to include naturally in your product description.
How to Find Keywords for Product Descriptions:
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Google Keyword Planner – Find high-traffic keywords.
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Amazon & Etsy Auto-Suggestions – Identify search terms customers use.
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Ubersuggest – Find long-tail keywords with lower competition.
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Competitor Analysis – Check how top competitors describe similar products.
Example Keywords for a Handmade Candle:
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“Handmade lavender soy candle”
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“Aromatherapy candle for relaxation”
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“Non-toxic scented candles for home”
2. Write a Clear & Engaging Opening Sentence
The first sentence should immediately tell customers what the product is and why they need it.
❌ Bad Example:
"Our candle is made of soy wax and smells good." (Too vague and unengaging.)
✔️ Good Example:
"Relax after a long day with our Handmade Lavender Soy Candle, designed to create a calming and peaceful atmosphere in your home." (Clear, engaging, and keyword-rich.)
3. Focus on Benefits, Not Just Features
Customers don’t just want to know what your product is—they want to know how it helps them.
Features vs. Benefits Example:
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Feature: 100% natural soy wax
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Benefit: Provides a clean, non-toxic burn, perfect for homes with kids and pets.
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Feature: Handmade with lavender essential oils
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Benefit: Helps reduce stress and promotes better sleep.
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Feature: 40-hour burn time
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Benefit: Long-lasting scent that fills your home with warmth and relaxation.
4. Naturally Incorporate SEO Keywords
Include primary and secondary keywords organically without keyword stuffing.
❌ Bad Example (Keyword-Stuffed):
"Buy the best lavender soy candle handmade lavender soy candle with 100% organic soy wax candle for aromatherapy relaxation candle gift."
✔️ Good Example (Naturally Optimized):
"Our Handmade Lavender Soy Candle is crafted with 100% organic soy wax, providing a clean, non-toxic burn. Infused with calming lavender essential oil, this candle is perfect for aromatherapy, relaxation, and stress relief."
Keyword Placement Tips:
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Include the primary keyword in the first 100 words.
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Sprinkle secondary keywords throughout the description.
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Use semantic keywords (similar terms people search for).
5. Use Bullet Points for Quick Scanning
Most shoppers skim product descriptions, so break down key features in bullet points.
Example Bullet Points:
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100% natural soy wax for a clean and non-toxic burn.
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Infused with pure lavender essential oils for relaxation.
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40-hour burn time with an even, long-lasting fragrance.
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Eco-friendly, hand-poured in small batches for quality.
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Perfect gift for birthdays, weddings, and self-care.
6. Add a Compelling Call-to-Action (CTA)
Encourage customers to take action by adding a strong CTA at the end of the description.
Example CTAs:
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"Order now and enjoy a peaceful, lavender-scented home!"
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"Click ‘Add to Cart’ and bring relaxation to your space today!"
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"Get yours now before we sell out!"
7. Optimize for Readability
Make your description easy to read and engaging by following these formatting tips:
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Use short paragraphs (2-3 sentences max).
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Break text into bullet points for quick scanning.
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Use bold text to highlight important features.
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Avoid unnecessary jargon—keep it simple and clear.
8. Include Emotional & Sensory Triggers
Connect with buyers emotionally by using descriptive, sensory-rich words.
Example (Emotional & Sensory Appeal):
"Imagine lighting this lavender soy candle after a long day. As the gentle flicker of the flame dances, a soothing floral aroma fills the air, melting away stress and creating a cozy, peaceful retreat in your home."
9. Optimize for Mobile Users
Most customers shop on their phones, so ensure your description is mobile-friendly.
Mobile Optimization Tips:
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Keep the first 2 lines concise and engaging.
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Use short sentences & bullet points for easy reading.
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Place key benefits at the top before the "Read More" button.
10. Optimize for Different eCommerce Platforms
Each platform has different requirements for product descriptions:
Amazon SEO Best Practices:
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Place primary keywords within the first 80 characters.
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Use bullet points for key features.
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Keep descriptions between 150-200 words for best performance.
Etsy SEO Best Practices:
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Use a storytelling approach in the description.
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Naturally incorporate long-tail keywords.
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Write a detailed, engaging paragraph (250-500 words).
Shopify & Own Website:
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Use headings (H2, H3) for sections to improve readability.
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Include internal links (e.g., "Pair with our matching handmade tote bag!").
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Add a FAQs section to address customer concerns.
SEO-Optimized Product Description Example
Here’s a full example of an SEO-optimized, engaging, and conversion-focused product description:
Handmade Lavender Soy Candle – Natural & Relaxing Aromatherapy Gift
Relax, unwind, and create a peaceful atmosphere with our Handmade Lavender Soy Candle.
Crafted from 100% natural soy wax, this candle burns clean and toxin-free, making it safe for homes with kids and pets. Infused with pure lavender essential oils, it provides a calming and stress-relieving aroma, perfect for yoga, meditation, or bedtime relaxation.
Key Features:
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100% Natural Soy Wax – Clean-burning, eco-friendly, and non-toxic.
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Lavender Essential Oil Infusion – Promotes relaxation and stress relief.
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Long-Lasting Burn – Enjoy up to 40 hours of soothing fragrance.
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Hand-poured in Small Batches – Ensuring the highest quality.
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Perfect Gift Idea – Great for birthdays, holidays, and self-care.
Final Thoughts: Mastering SEO-Optimized Product Descriptions
By following these best practices, you can boost your search rankings, attract more customers, and increase sales.
Quick Recap of Best Practices:
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Do keyword research and naturally include primary keywords.
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Write a compelling opening sentence that grabs attention.
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Highlight benefits, not just features to show how the product helps the customer.
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Use bullet points for easy scanning.
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Add emotional & sensory triggers to make the description engaging.
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Include a clear Call-to-Action (CTA) to encourage purchases.
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Optimize for mobile & different eCommerce platforms.
Now, go ahead and optimize your product descriptions to drive more traffic and boost conversions!
3. Optimize URL Structure
Ensure product URLs include relevant keywords.
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Example:
Instead of:
www.yourstore.com/product123
Use:
www.yourstore.com/handmade-lavender-soy-candle
How to Optimize URL Structure for eCommerce SEO and Better Conversions
A well-optimized URL structure is crucial for eCommerce businesses because it helps search engines understand the content of your product pages, improves user experience, and increases click-through rates (CTR). A clean, keyword-rich URL enhances search rankings, making it easier for potential customers to find your products.
This will explain why URL optimization is important, how to create SEO-friendly URLs, and best practices for structuring URLs for eCommerce success.
Why Optimizing URL Structure is Important for eCommerce?
1. Better Search Engine Rankings
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Search engines like Google use URLs to understand page content.
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Keyword-rich URLs improve rankings for relevant searches.
2. Improves Click-Through Rates (CTR)
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Clean, meaningful URLs encourage more clicks from search results.
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Example:
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Bad URL: www.example.com/product/12345?ref=abcd
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Good URL: www.example.com/handmade-lavender-soy-candle
3. Enhances User Experience & Trust
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Customers prefer readable, logical URLs.
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Clear URLs boost credibility, reducing bounce rates.
4. Easier Sharing & Backlinking
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Short, descriptive URLs are easier to copy, share, and link to.
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Helps in social media sharing and influencer marketing.
How to Optimize URL Structure for eCommerce SEO?
1. Use Short & Descriptive URLs
Shorter URLs perform better in search engines and are more user-friendly.
❌ Bad Example (Long & Complex):
🔴 www.example.com/category/handmade-products/organic-wax-candles/handmade-lavender-soy-candle-100-organic-vegan-wax-best-aromatherapy-candle-for-stress-relief
✔️ Good Example (Short & Clear):
🟢 www.example.com/handmade-lavender-soy-candle
🔹 Best Practice: Keep URLs under 60 characters to maintain readability and ranking efficiency.
2. Include Target Keywords in the URL
A well-optimized URL includes primary keywords related to the product.
Example: If you sell handmade candles, your primary keyword might be “handmade soy candle”.
✅ Good URL Example:
✔️ www.example.com/handmade-soy-candle
❌ Bad URL Example (No Keywords):
🔴 www.example.com/product12345
🔹 Best Practice: Use high-intent keywords to help Google rank your page higher.
3. Use Hyphens (-) Instead of Underscores (_) or Spaces
Google reads hyphens (-) as spaces but does not interpret underscores (_) the same way.
✅ Good URL:
✔️ www.example.com/handmade-soy-candle
❌ Bad URL:
🔴 www.example.com/handmade_soy_candle (Underscores don’t separate words properly)
🔴 www.example.com/handmade%20soy%20candle (Spaces convert into “%20”)
🔹 Best Practice: Always separate words using hyphens for better readability and SEO.
4. Avoid Using Unnecessary Words & Stop Words
Common stop words like “and,” “or,” “the,” “of” don’t add SEO value.
❌ Bad URL (Too Long with Stop Words):
🔴 www.example.com/the-best-handmade-candles-for-aromatherapy-and-relaxation
✔️ Good URL (Clean & SEO-Friendly):
🟢 www.example.com/handmade-aromatherapy-candle
🔹 Best Practice: Remove unnecessary filler words to keep URLs concise.
5. Keep URL Structure Logical & Organized
Your URL structure should be easy to navigate for both users and search engines.
Category & Subcategory Best Practices:
If your store has categories, organize URLs properly:
✔️ Good Example:
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www.example.com/jewelry/handmade-bracelets
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www.example.com/home-decor/rustic-wall-clock
❌ Bad Example:
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www.example.com/category1/item123 (Not descriptive)
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www.example.com/store/jewelry-collections-2024/product-id87 (Too complex)
🔹 Best Practice:
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Use a clear category hierarchy when necessary.
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Don’t add too many subcategories to avoid long URLs.
6. Use HTTPS for Security & SEO Boost
Google prioritizes HTTPS websites in search rankings because they are more secure.
✅ Good URL:
✔️ https://www.example.com/handmade-candles
❌ Bad URL (Not Secure):
🔴 http://www.example.com/handmade-candles
🔹 Best Practice: Always use HTTPS for better trust, security, and SEO ranking.
7. Avoid Dynamic Parameters in URLs
Many eCommerce stores use auto-generated dynamic URLs, which are not user-friendly.
❌ Bad Example (Dynamic URL):
🔴 www.example.com/product?id=9876&ref=shop&sort=best
✔️ Good Example (SEO-Friendly URL):
🟢 www.example.com/handmade-soy-candle
🔹 Best Practice: Use static URLs with clear product names instead of random numbers or parameters.
8. Optimize for Mobile & Voice Search
With mobile-first indexing and voice search growing, URLs must be:
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Short & readable for mobile users.
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Keyword-optimized for voice searches (e.g., “best soy candles near me”).
🔹 Best Practice: Ensure your URL is concise and mobile-friendly.
9. Use Canonical Tags to Avoid Duplicate Content Issues
If the same product appears in multiple categories, Google might flag it as duplicate content.
Solution: Add a canonical tag to tell Google which URL to prioritize.
Example:
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<link rel="canonical" href="https://www.example.com/handmade-lavender-soy-candle" />
🔹 Best Practice: Use canonical tags to prevent SEO penalties for duplicate URLs.
10. Test URL Performance & Monitor SEO Impact
Once URLs are optimized, track their performance using:
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Google Search Console – See which URLs rank well.
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Google Analytics – Track click-through rates (CTR).
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Ahrefs/Moz/SEMrush – Monitor keyword rankings.
🔹 Best Practice: Keep an eye on traffic changes and fix broken links when needed.
Final Thoughts: Mastering URL Optimization for eCommerce
Optimizing your URL structure is one of the easiest ways to improve SEO, user experience, and conversions.
Quick Recap of Best Practices:
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Use short, keyword-rich URLs (Avoid random numbers).
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Include primary keywords to improve rankings.
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Separate words with hyphens (-), not underscores (_).
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Remove unnecessary words & stop words to keep URLs clean.
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Use HTTPS for security & better rankings.
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Avoid dynamic parameters (Use static, descriptive URLs).
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Organize URL hierarchy properly for easy navigation.
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Optimize for mobile & voice search.
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Use canonical tags to prevent duplicate content issues.
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Monitor URL performance with SEO tools.
By following these URL optimization strategies, your eCommerce store will rank higher on search engines, attract more traffic, and drive more sales!
4. Use Keywords in Image Alt Text
Search engines can’t "see" images but can read alt text. Include keywords naturally.
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Example: "Handmade lavender soy candle with essential oils"
How to Use Keywords in Image Alt Text for eCommerce SEO
Image alt text (alternative text) is an often overlooked but critical component of eCommerce SEO. Search engines like Google, Bing, and Amazon can’t "see" images the way humans do. Instead, they rely on alt text to understand what an image is about.
By properly optimizing image alt text with keywords, you can:
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Improve SEO rankings by helping search engines index your images.
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Enhance accessibility for visually impaired users using screen readers.
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Increase traffic from Google Images and other image-based search engines.
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Reduce bounce rates by ensuring your website is user-friendly and informative.
What is Image Alt Text?
Alt text (alternative text) is a short, descriptive HTML attribute added to an image to describe its content and purpose. If an image fails to load, the alt text appears instead.
Example of HTML Alt Text:
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<img src="handmade-lavender-soy-candle.jpg" alt="Handmade lavender soy candle for relaxation">
Why is Image Alt Text Important for eCommerce?
1. Helps Search Engines Rank Your Product Images
Google’s algorithm relies on alt text to understand image content. When properly optimized, your product images can appear in Google Image Search, driving extra traffic to your store.
2. Enhances Website Accessibility (ADA Compliance)
Many visually impaired users rely on screen readers to browse online stores. Well-written alt text helps them understand product images, improving their shopping experience.
3. Increases Click-Through Rates (CTR) from Image Searches
Many customers search for products via Google Images before clicking through to a website. Optimized alt text can turn image searches into sales.
4. Improves Website SEO & Reduces Bounce Rates
Google rewards sites that are well-optimized and accessible. If images don’t load, alt text keeps the user engaged instead of leaving the page.
How to Use Keywords in Image Alt Text for SEO
1. Use Descriptive Keywords that Match the Product
Your primary keyword should be included in the alt text naturally to describe the image.
Good Example:
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<img src="handmade-lavender-candle.jpg" alt="Handmade lavender soy candle with essential oils for relaxation">
❌ Bad Example (Keyword Stuffing):
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<img src="candle.jpg" alt="lavender candle, soy candle, handmade candle, organic candle, aromatherapy candle">
🔹 Best Practice: Use one or two well-placed keywords per alt text. Avoid stuffing multiple keywords, which can hurt rankings.
2. Keep Alt Text Short & Concise (Under 125 Characters)
Alt text should be brief and to the point while still providing enough context.
✅ Good Example (Concise & Effective):
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<img src="gold-plated-bracelet.jpg" alt="Gold-plated handmade bracelet with pearl charms">
❌ Bad Example (Too Long & Unnecessary Details):
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<img src="gold-plated-bracelet.jpg" alt="A beautiful, elegant gold-plated bracelet for women, handmade and perfect for weddings, birthdays, or as a fashion accessory">
🔹 Best Practice: Limit alt text to about 100–125 characters to keep it concise and relevant.
3. Use Unique Alt Text for Each Image
Each image should have its own unique alt text rather than repeating the same phrase.
✅ Example for a Jewelry Product Page:
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Main Product Image:
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<img src="gold-plated-bracelet.jpg" alt="Gold-plated handmade bracelet with pearl charms">
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Close-up Detail Image:
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<img src="bracelet-closeup.jpg" alt="Close-up of gold-plated bracelet featuring delicate pearl charms">
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Lifestyle Image:
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<img src="bracelet-on-wrist.jpg" alt="Woman wearing gold-plated pearl charm bracelet at a wedding">
🔹 Best Practice: Vary alt text descriptions to match each image’s context while keeping the main keyword relevant.
4. Describe the Product’s Function or Benefit
Customers want to know why a product is valuable. Use alt text to describe what makes the product special.
✅ Good Example (Function & Benefit):
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<img src="organic-handmade-soap.jpg" alt="Organic handmade soap with coconut oil for sensitive skin">
❌ Bad Example (Too Generic):
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<img src="soap.jpg" alt="Soap">
🔹 Best Practice: Highlight key benefits like organic, handmade, eco-friendly, or premium materials.
5. Avoid Using "Image of" or "Picture of" in Alt Text
Google and screen readers already know it's an image, so there’s no need to say "image of" or "picture of."
❌ Bad Example:
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<img src="handmade-candle.jpg" alt="Image of handmade lavender soy candle">
Good Example:
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<img src="handmade-candle.jpg" alt="Handmade lavender soy candle for relaxation and aromatherapy">
🔹 Best Practice: Start with the product name and add descriptive details.
6. Optimize Alt Text for Voice Search & Mobile Users
More shoppers use voice search and mobile devices to find products. Use conversational, long-tail keywords in alt text to align with how people search by voice.
Voice Search-Friendly Example:
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<img src="vegan-lip-balm.jpg" alt="Best vegan lip balm for dry lips with shea butter and coconut oil">
🔹 Best Practice: Use natural language that sounds like something a shopper would say aloud.
7. Optimize Alt Text for Google Image Search & Pinterest SEO
Google indexes product images, and many users search directly through Google Images. Similarly, Pinterest users search for product ideas visually.
Best Image SEO Practice:
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Use high-quality product images.
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Include SEO-optimized alt text.
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Add descriptive file names (e.g., handmade-gold-bracelet.jpg instead of IMG1234.jpg).
🔹 Best Practice: Alt text should be optimized for both Google Image Search and Pinterest SEO.
SEO-Optimized Alt Text Examples by Product Type Handmade Candles
- alt="Handmade lavender soy candle with calming essential oils for stress relief"
Jewelry
- alt="Gold-plated charm bracelet with freshwater pearls for women"
Fashion Accessories
- alt="Handmade velvet clutch purse with rhinestone embellishments for evening wear" Home Decor
- alt="Rustic wooden wall clock with vintage farmhouse design, 12 inches"
Skincare & Beauty
- alt="Organic shea butter moisturizer for dry skin, vegan and cruelty-free"
Final Thoughts: Mastering Alt Text for SEO & Conversions
Using SEO-friendly alt text in your eCommerce store can boost your Google rankings, improve accessibility, and increase conversions.
Quick Recap of Best Practices:
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Include primary keywords naturally in the alt text.
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Keep it concise (under 125 characters).
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Write unique alt text for each image.
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Describe the product’s function or benefit.
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Avoid unnecessary words like "image of" or "picture of."
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Optimize for voice search & mobile users.
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Improve Google Image Search & Pinterest SEO visibility.
By following these strategies, your eCommerce images will rank higher, attract more shoppers, and improve conversions!
5. Leverage Blog Content for Additional Traffic
Write blog posts targeting informational keywords.
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Example:
"How to Choose the Best Scented Candle for Stress Relief" → Leads to your product pages.
How to Leverage Blog Content for Additional Traffic to Your eCommerce Store
Blogging is one of the most effective strategies for driving traffic, increasing brand awareness, and boosting conversions for eCommerce stores. By creating high-quality blog content optimized for SEO, you can attract organic visitors, educate potential customers, and establish authority in your niche.
Many small businesses overlook the power of content marketing, but a well-structured blog can significantly enhance your SEO rankings, drive qualified traffic to product pages, and improve sales.
Why Should eCommerce Stores Use Blog Content for Traffic?
1. Improves Search Engine Rankings (SEO)
Search engines like Google prioritize websites that publish fresh, high-quality content. Blog posts allow you to:
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Rank for informational and commercial keywords.
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Target long-tail search queries that potential customers use.
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Increase indexed pages on Google, improving domain authority.
2. Attracts Organic & Targeted Traffic
Unlike paid ads, which stop driving traffic once the budget runs out, blog content generates ongoing organic traffic. Writing SEO-optimized articles means customers searching for answers discover your store naturally.
For example, if you sell handmade candles, a blog post about "Best Aromatherapy Candles for Stress Relief" can drive people to your product pages.
3. Builds Brand Authority & Trust
A blog helps you position your eCommerce store as an expert in your industry. When you provide valuable content, potential customers are more likely to trust your brand and make a purchase.
For example, if you run a handmade jewelry store, creating a "Jewelry Care Guide" helps potential buyers feel more confident in purchasing from you.
4. Drives Internal Traffic to Product Pages
A well-structured blog can direct traffic to your product pages by naturally linking relevant products within the content.
For example:
Blog Topic: "10 Must-Have Accessories for a Chic Look"
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Internal Link: Link to your handmade earrings collection.
This internal linking strategy helps increase conversions while keeping visitors on your website longer.
How to Use Blog Content to Drive Traffic to Your eCommerce Store
1. Conduct Keyword Research for Blog Topics
To attract the right audience, your blog topics should match what potential buyers are searching for.
How to Find High-Performing Keywords for Your Blog:
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Use Google Keyword Planner to find high-volume, low-competition keywords.
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Check Google’s “People Also Ask” section for common questions.
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Use AnswerThePublic to find long-tail question-based keywords.
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Analyze competitor blogs to find topics that already drive traffic.
🔹 Example for a Skincare eCommerce Store:
Instead of just writing a generic post like "The Best Face Creams", try a more targeted approach:
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"Best Natural Face Creams for Sensitive Skin (Dermatologist-Approved)"
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"How to Choose the Right Face Moisturizer Based on Your Skin Type"
These long-tail keywords target users with buying intent, leading them to your store.
2. Write SEO-Optimized Blog Posts
To get the most traffic, your blogs should be optimized for SEO and structured for readability.
Best Practices for Writing SEO-Friendly Blog Posts:
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Include primary keywords in the title, headings, and first 100 words.
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Use short paragraphs and bullet points to improve readability.
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Add internal links to your product pages and related blog posts.
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Use high-quality images with keyword-rich alt text.
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Include a strong Call-to-Action (CTA) to encourage conversions.
🔹 Example: Blog Post Structure for an eCommerce Jewelry Store
Title: "How to Choose the Perfect Handmade Necklace for Any Occasion"
Intro: Explain why choosing the right necklace is important.
H2: "Best Necklace Styles for Different Outfits" (Link to product categories)
H2: "How to Care for Your Handmade Jewelry" (Link to jewelry care guide)
CTA: "Browse our latest handmade necklaces and find your perfect match!"
3. Use Blog Content to Promote Seasonal & Trending Products
Writing blog posts around seasonal trends, holidays, and popular products can attract shoppers looking for gift ideas.
Examples of Seasonal Blog Content for e-commerce Stores:
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"Best Valentine's Day Gift Ideas for Your Loved One" (Jewelry, candles, skincare)
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"Top Summer Fashion Trends for 2024" (Clothing, accessories)
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"Back-to-School Essentials for Students" (Stationery, bags)
This strategy aligns with consumer shopping behavior, increasing traffic and conversions.
4. Repurpose Blog Content for Social Media & Email Marketing
Your blog content shouldn’t just stay on your website—it should be shared across multiple platforms to drive traffic.
Ways to Repurpose Blog Content for More Traffic:
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Social Media: Convert blog posts into Instagram carousels, TikTok videos, or Pinterest pins.
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Email Marketing: Send a newsletter featuring your latest blog post.
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YouTube: Turn blog topics into video tutorials or product reviews.
🔹 Example:
A blog post about "The Best Handmade Bracelets for Summer" can be repurposed into:
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A Pinterest pin showcasing product images.
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An Instagram Reel featuring a behind-the-scenes look at bracelet making.
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A short YouTube video explaining how to style the bracelets.
This multi-channel strategy increases brand visibility, bringing more traffic to your store.
5. Create Product Guides & Tutorials
People love how-to guides and tutorials. By creating detailed product guides, you can educate potential customers while subtly promoting your products.
✅ Examples of Product-Focused Blog Content:
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Jewelry Store: "How to Layer Necklaces Like a Fashion Stylist" (Links to necklace collections)
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Handmade Candles: "How to Make Your Home Smell Amazing with Scented Candles"
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Skincare Business: "5-Step Skincare Routine for Glowing Skin"
These educational articles not only rank on Google but also help build trust, making customers more likely to purchase.
6. Use Guest Blogging & Collaborations for More Exposure
Partnering with other bloggers or influencers can bring new audiences to your store.
Ways to Leverage Guest Blogging for Traffic:
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Write a guest post for a popular blog in your industry (Include links to your store).
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Collaborate with influencers to feature your blog on their platforms.
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Accept guest writers on your blog to increase content diversity.
🔹 Example:
If you sell handmade bags, partner with a fashion blogger who writes about sustainable fashion. A post like "Top 10 Ethical Handbags for 2024" featuring your product brings targeted traffic to your site.
A strategic blog is one of the most powerful tools for driving free, organic traffic to your e-commerce store
Quick Recap of Best Blogging Strategies for eCommerce:
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Find high-intent keywords using SEO research tools.
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Write informative, SEO-optimized blog posts with product links.
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Promote seasonal and trending products through blog content.
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Repurpose blog posts into social media content and email campaigns.
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Create product guides & tutorials to educate and convert shoppers.
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Leverage guest blogging & influencer collaborations for exposure.
By consistently publishing valuable blog content, your eCommerce store can attract the right audience, increase brand authority, and drive more sales—all without spending a fortune on ads!
CONCLUSION
Keyword research is the cornerstone of a thriving eCommerce SEO strategy. By identifying high-converting, intent-driven keywords, you can attract the right audience, improve search rankings, and drive more sales—organically. Implementing a well-structured keyword strategy ensures that your store remains visible, competitive, and profitable in an increasingly crowded market.
Key Takeaways for eCommerce Growth:
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Prioritize long-tail keywords to target highly motivated buyers and increase conversions.
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Use a mix of free & paid keyword tools to uncover profitable, low-competition search terms.
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Optimize product titles, descriptions, and URLs with relevant keywords to enhance SEO and user experience.
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Leverage blog content and internal linking to drive additional organic traffic to product pages.
The right keywords bridge the gap between search intent and sales—helping your e-commerce business grow sustainably and profitably. Start implementing these strategies today, and watch your traffic, rankings, and revenue soar!
NB: Long-tail keywords are the best choice for small e-commerce businesses because:
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Less Competition – They are more specific and usually have lower competition compared to short, broad keywords. This makes it easier for small businesses to rank higher in search results.
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Higher Conversion Rates – People searching for long-tail keywords typically have a clearer intent to buy. For example, instead of searching for “hair oil,” someone searching for “moisturizing handmade hair oil for Black women with dry scalp” is more likely to make a purchase.
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Better Targeting – Long-tail keywords allow you to reach niche audiences that are specifically looking for what you offer. This is especially useful if you sell handmade or unique products.
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Improved SEO – Search engines favor content that closely matches user queries. Optimizing product descriptions and blog posts with long-tail keywords helps attract the right audience.