Product Bundles for Small Businesses: A Complete Beginner’s Guide

What if you could make buying easier for customers while increasing the value of each sale?

That is one of the main purposes of product bundling.

A bundle combines two or more related products, services, or resources into one offer. Instead of asking customers to find and purchase everything separately, the business creates a convenient package around a particular need, goal, occasion, or customer.

A strong bundle is not simply a collection of random products.

Its components should make sense together.

UNDERSTAND THE CUSTOMER'S NEED
↓
CHOOSE COMPLEMENTARY PRODUCTS OR SERVICES
↓
CREATE A LOGICAL PACKAGE
↓
SET A PROFITABLE PRICE
↓
EXPLAIN THE VALUE
↓
PROMOTE THE BUNDLE
↓
CUSTOMER GETS A CONVENIENT SOLUTION
↓
BUSINESS CAN INCREASE ORDER VALUE

This beginner-friendly guide explains what bundles are, why businesses use them, different types of bundles, how to create and price them, examples for different businesses, common bundling mistakes, and how to measure whether your bundles are helping your business.

What Is a Product Bundle?

A product bundle combines multiple related products into one offer.

For example, instead of selling a necklace, earrings, and bracelet only as separate products, a jewelry business might also create a coordinated jewelry set containing all three pieces.

The customer can purchase the collection as one bundle.

Can Services Be Bundled?

Yes.

Bundling is not limited to physical products.

Businesses can bundle:

• Physical products
• Services
• Digital products
• Subscriptions
• Educational resources
• Consultations
• Experiences
• Products and services together

The basic principle remains the same:

Combine related offerings into a package that solves a broader customer need.

Why Do Small Businesses Create Bundles?

A well-designed bundle can help a small business:

• Increase average order value
• Increase revenue per transaction
• Make purchasing more convenient
• Help customers choose related products
• Introduce customers to additional products
• Create gift-ready offers
• Create seasonal promotions
• Move selected inventory
• Simplify purchasing decisions
• Create stronger perceived value
• Package services more clearly
• Differentiate offers from competitors

Bundles Can Make Buying Easier

Customers do not always want to research every individual item they might need.

Suppose someone wants to begin meal planning.

Instead of choosing several individual printable resources, they might prefer a bundle containing:

• Weekly meal planner
• Grocery list
• Meal-prep planner
• Pantry inventory sheet
• Recipe organizer

The bundle provides a more complete solution.

CUSTOMER HAS A GOAL
↓
BUSINESS IDENTIFIES WHAT THEY NEED
↓
RELATED PRODUCTS ARE GROUPED
↓
CUSTOMER BUYS ONE CONVENIENT PACKAGE

Bundles Can Increase Average Order Value

Average order value, or AOV, is the average amount customers spend per order.

A simplified formula is:

TOTAL ORDER REVENUE
÷
NUMBER OF ORDERS
=
AVERAGE ORDER VALUE

Suppose customers normally purchase one $15 product.

If some customers instead choose a relevant $35 bundle, average order value may increase.

However, higher revenue does not automatically mean higher profit.

Always consider the costs associated with the bundle.

The Most Important Rule of Bundling

The products or services should belong together for a reason.

Before creating a bundle, ask:

• Do these items solve the same problem?
• Are they commonly used together?
• Do they serve the same customer?
• Do they support the same goal?
• Do they fit the same occasion?
• Would buying them together be convenient?

If there is no clear connection, the bundle may feel random.

Start With the Customer, Not the Inventory

Businesses sometimes create bundles by asking:

“What products do I need to sell?”

A better starting question is:

“What combination would make sense for my customer?”

Inventory considerations can still matter, but customer usefulness should guide the offer.

Different Types of Bundles

There are many ways small businesses can create bundles.

1. Complementary Product Bundles

These combine products that naturally work together.

Examples:

• Necklace + earrings + bracelet
• Shampoo + conditioner + hair treatment
• Notebook + pens + planner stickers
• Camera + case + memory card
• Tea + mug + infuser

2. Starter Bundles

A starter bundle gives beginners several items they need to get started.

Examples:

• Beginner skincare kit
• New business starter pack
• Beginner craft kit
• Home workout starter set
• New gardener starter kit

Starter bundles can reduce uncertainty because the customer does not have to determine every item independently.

3. Gift Bundles

Gift bundles combine products into a ready-to-give package.

Examples:

• Birthday gift set
• Mother's Day gift box
• Bridesmaid gift set
• Self-care gift box
• Holiday gift collection

Gift packaging may further increase convenience.

4. Seasonal Bundles

Businesses can create bundles around seasons and occasions.

Examples:

• Back-to-school bundle
• Summer travel bundle
• Holiday gift bundle
• New Year planning bundle
• Wedding season bundle

See H — Holiday Sales and Y — Year-Round Sales Strategies.

5. Goal-Based Bundles

Instead of organizing products by category, organize them around what the customer wants to accomplish.

For example:

Small Business Starter Bundle

• Business planner
• Marketing checklist
• Social media planner
• Content calendar
• Sales tracker

The customer's goal connects the products.

6. Problem-Solution Bundles

A bundle can address several parts of one customer problem.

For example, an organization bundle might include:

• Daily planner
• Weekly planner
• To-do list
• Habit tracker
• Goal planner

Each component contributes to the broader solution.

7. Digital Product Bundles

Digital businesses are especially well suited to bundling because several complementary files can be packaged into one collection.

Examples:

• Planner bundle
• Printable learning bundle
• Business template bundle
• Social media template bundle
• AI prompt bundle
• Worksheet bundle
• Kids activity bundle
• Recipe and meal-planning bundle

8. Service Bundles

Service businesses can package related services together.

For example, a marketing service bundle might include:

• Marketing consultation
• Content calendar
• Social media strategy
• Email campaign planning

Clearly define what each service includes, how much work is provided, and any limitations.

9. Product + Service Bundles

A business may combine a product with a related service.

Examples:

• Equipment + installation
• Product + personalization
• Software + setup consultation
• Educational materials + coaching session
• Product + maintenance service

10. Build-Your-Own Bundles

Some businesses allow customers to create their own bundles.

For example:

Choose any 3 products from this collection.

This gives customers flexibility while encouraging multiple-item purchases.

Businesses should make the pricing and eligibility rules clear.

11. Fixed Bundles

A fixed bundle contains predetermined products.

For example:

Jewelry Gift Set

• 1 necklace
• 1 bracelet
• 1 pair of earrings
• 1 gift box

The customer purchases the package exactly as offered.

12. Tiered Bundles

A business may create several bundle levels.

For example:

Basic Bundle

Standard Bundle

Premium Bundle

Each level includes progressively more value.

Keep the differences easy to understand.

13. Mix-and-Match Bundles

Customers choose from an eligible group of products.

For example:

Choose any 4 printable planners from this collection.

Mix-and-match bundles can combine flexibility with increased order size.

14. Limited-Edition Bundles

A business can create a genuinely limited collection around a particular launch, season, event, or collaboration.

If the bundle is described as limited, the limitation should be real and clearly communicated.

See L — Limited-Time Offers.

15. New Customer Bundles

A starter collection can be designed specifically for first-time customers.

The purpose is to introduce customers to several useful offerings without making the purchasing decision complicated.

See N — New Customer Offers.

Bundles for Jewelry Businesses

Jewelry sellers can create many logical combinations.

Examples:

• Necklace + earrings
• Necklace + bracelet
• Necklace + earrings + bracelet
• Brooch + matching earrings
• Jewelry + storage pouch
• Jewelry + gift box + greeting card
• Coordinated vintage jewelry set
• Bridal jewelry set

The strongest jewelry bundles usually have a clear visual, functional, or gift-related connection.

Bundles for Handmade Businesses

Handmade sellers might combine:

• Matching accessories
• Coordinated colors
• Gift-ready collections
• Seasonal collections
• Products for the same occasion
• Product + care accessory

Bundles for Digital Product Businesses

Suppose a business sells individual printable planners.

Instead of selling only separate files, it could also offer:

Ultimate Planning Bundle

• Daily planner
• Weekly planner
• Monthly planner
• Goal planner
• Habit tracker
• Budget planner
• Meal planner

This creates a more comprehensive offer for customers who want several planning tools.

Bundles for Educational Products

Educational sellers might bundle:

• Alphabet worksheets
• Number worksheets
• Tracing activities
• Coloring pages
• Puzzles
• Flashcards
• Learning games

Bundles can also be organized by age, skill, subject, or learning goal.

Bundles for Service Businesses

A service provider might create packages such as:

Business Launch Package

• Initial consultation
• Business planning session
• Marketing plan
• Follow-up session

Customers should clearly understand what is included and what is not.

Bundles for Beauty Businesses

Depending on the business, examples might include:

• Skincare set
• Hair-care collection
• Beauty service package
• Makeup collection
• Self-care package

Bundles for Food Businesses

Food businesses frequently bundle complementary products.

Examples include:

• Meal + drink + side
• Coffee + pastry
• Tea sampler
• Snack collection
• Gift basket
• Family meal package

Bundles for B2B Businesses

Business-to-business bundles might combine:

• Software + onboarding
• Consultation + implementation
• Training + support
• Templates + consulting
• Multiple business services

How to Find Bundle Ideas

Start with customer behavior.

Ask:

• What products do customers frequently purchase together?
• What items are commonly needed for the same goal?
• What questions do customers ask before buying?
• What would make the purchase more complete?
• What would make buying easier?
• What products serve the same type of customer?
• What products are commonly given together as gifts?

Study Frequently Purchased Together Products

If customers repeatedly purchase certain items together, you may have discovered a natural bundle.

CUSTOMER PURCHASE DATA
↓
PRODUCTS FREQUENTLY BOUGHT TOGETHER
↓
POSSIBLE BUNDLE
↓
TEST CUSTOMER RESPONSE

Use Customer Questions to Find Bundle Ideas

Customers may reveal missing pieces through questions such as:

• “Do you have something that matches this?”
• “What else do I need?”
• “Do you sell these together?”
• “Is there a starter kit?”
• “Can I buy the whole set?”
• “Do you have a gift set?”

Repeated questions can indicate genuine demand.

Bundle Around a Customer Goal

One of the easiest ways to create useful bundles is to start with a goal.

For example:

Goal: Start a small business.

Possible bundle:

• Business planner
• Marketing planner
• Content planner
• Sales tracker
• Business checklist

Every component supports the same outcome.

Bundle Around an Occasion

Occasions can also connect products.

Examples:

• Birthday
• Wedding
• Graduation
• Baby shower
• Back to school
• Holiday
• Business launch
• Travel

How Many Products Should Be in a Bundle?

There is no universal number.

A bundle might contain two products or many products.

The better question is:

Does every component contribute meaningful value to the bundle?

Adding unnecessary products simply to make the bundle appear larger can reduce clarity and perceived usefulness.

How to Name a Bundle

A bundle name should help customers understand its purpose.

Instead of:

Bundle #4

consider:

Small Business Starter Bundle

or:

Complete Weekly Planning Bundle

or:

Jewelry Gift Set

Clear names can communicate who the bundle is for or what it helps accomplish.

How to Describe a Bundle

A useful bundle description should explain:

• Who it is for
• What problem or goal it addresses
• What is included
• Why the products work together
• How the customer can use them
• The bundle price
• Any relevant terms or limitations

How to Price a Bundle

Bundle pricing requires more than simply adding the individual prices together.

First calculate:

• Cost of each product
• Labor
• Packaging
• Shipping impact
• Transaction costs
• Fulfillment costs
• Customer service costs where relevant
• Desired profit

Then decide how the bundle should be positioned.

See P — Product Pricing.

Does a Bundle Need a Discount?

No.

A bundle can provide value through:

• Convenience
• Curation
• Exclusive combinations
• Special packaging
• Customization
• Saving customers time
• Providing a complete solution

A discount can be used when financially appropriate, but it is not required for something to be a bundle.

Discounted Bundles

If the products cost less together than separately, clearly communicate the comparison accurately.

For example:

Individual total: $60

Bundle price: $52

Customer savings: $8

Make sure the individual prices used in the comparison are genuine prices at which the items are normally offered, and follow applicable pricing and advertising requirements.

Calculate Bundle Profit

Do not focus only on the amount of money collected.

A simplified calculation is:

BUNDLE SELLING PRICE
−
DIRECT BUNDLE COSTS
=
BUNDLE GROSS PROFIT

Compare bundle profitability with selling the components individually.

Be Careful With Deep Bundle Discounts

A large discount may increase sales while reducing profit.

For example:

If the individual products already have narrow margins, combining them with a deep discount may create an unattractive financial result.

Always understand the numbers before launching the promotion.

Consider Shipping Before Setting the Bundle Price

Physical bundles may change:

• Package weight
• Package dimensions
• Shipping class
• Packaging materials
• Fulfillment time

Include these costs when evaluating profitability.

Bundles and Free Shipping

Bundles can sometimes help customers reach a free-shipping threshold.

However, the business must ensure that shipping costs are financially sustainable.

See F — Free Shipping.

Bundles and Quantity Discounts

A bundle and a quantity discount are not necessarily the same.

A bundle combines related products or services.

A quantity discount reduces the per-unit price when a customer purchases a certain quantity.

See Q — Quantity Discounts.

Bundles vs. Add-Ons

A bundle packages several items together as one offer.

An add-on allows the customer to start with a primary purchase and optionally add an extra.

Example:

Bundle: Necklace + earrings + bracelet sold as a coordinated set.

Add-on: Necklace with an optional jewelry pouch.

See A — Add-Ons.

Bundles vs. Cross-Selling

Cross-selling recommends another related product or service to someone considering or purchasing something else.

Bundling packages related items together as a defined offer.

See C — Cross-Selling.

Bundles vs. Upselling

Upselling generally encourages customers to choose a higher-value or upgraded version of an offer.

Bundling combines multiple offerings.

A premium bundle can sometimes function as an upsell, but the strategies are conceptually different.

See U — Upselling.

Bundles vs. Order Bumps

An order bump is typically a small complementary offer presented during the ordering process.

A bundle is a package of related products or services sold together.

See O — Order Bumps.

Bundles and Know Your Customer

Customer knowledge is essential to good bundling.

Understanding customers can help you determine:

• What they need
• What they already buy together
• What problems they are solving
• What price ranges they consider
• What occasions they shop for
• What products they may not know they need

See K — Know Your Customer.

Bundles and Value-Based Selling

Do not promote a bundle only by saying:

“You get five products.”

Explain why those five products belong together and how they help the customer.

For example:

“Everything you need to organize your week—from daily planning and meals to habits and goals—in one printable collection.”

See V — Value-Based Selling.

Bundles and Limited-Time Offers

A seasonal or special-event bundle may be available for a genuinely limited period.

Examples:

• Holiday gift set
• Back-to-school bundle
• Mother's Day collection
• Launch-week bundle

Avoid false urgency. If you say an offer ends on a particular date, customers should be able to rely on that statement.

See L — Limited-Time Offers.

Bundles and Holiday Sales

Bundles can be especially useful during gift-buying periods because they simplify decisions.

Consider creating collections by:

• Recipient
• Budget
• Occasion
• Theme
• Product category

See H — Holiday Sales.

Bundles and New Customer Offers

A carefully designed starter bundle can introduce a first-time customer to several core products.

For example:

New Customer Starter Set

Choose products that provide a strong introduction to your business rather than using the bundle merely to clear unpopular inventory.

See N — New Customer Offers.

Bundles and Repeat Customers

Existing customers may be interested in bundles built around what they have already purchased.

For example, customers who previously bought basic products may later be interested in an advanced collection.

See R — Repeat Customers.

Bundles and Memberships

Membership businesses can offer:

• Member-exclusive bundles
• Monthly resource bundles
• Seasonal member collections
• Special bundle pricing

See M — Memberships.

Bundles and Email Offers

Email can help introduce bundles to people who already know your business.

An email can explain:

• What the bundle contains
• Who it is for
• Why the products belong together
• How it helps
• What the bundle costs
• How to purchase it

See E — Email Offers.

Bundles and Testimonials

Customer reviews can help businesses understand which combinations people appreciate.

Testimonials can also provide social proof when customers describe how a collection helped them, provided reviews are presented accurately and in accordance with applicable rules.

See T — Testimonials & Reviews.

Use Bundles to Simplify Choice

One overlooked benefit of bundling is decision simplification.

Instead of asking customers to evaluate ten individual products, a business might organize them into three clear choices:

Starter

Complete

Premium

However, make sure the differences are easy to understand.

Do Not Create Too Many Bundles

If every possible combination becomes a separate bundle, customers may become overwhelmed.

Start with a few strong combinations based on actual customer needs.

Do Not Use Bundles to Hide Weak Products

A bundle should not become a dumping ground for products customers do not want.

One weak component can reduce the perceived value of the entire collection.

Do Not Make Bundle Savings Confusing

If you advertise savings, customers should be able to understand:

• What the individual products normally cost
• What the bundle costs
• What the actual savings are

Keep pricing transparent.

Should Customers Be Able to Buy Bundle Items Separately?

That depends on the offer.

Some bundles contain products that are also sold separately.

Other bundles may contain exclusive items or combinations.

Clearly explain what customers are purchasing.

Test Bundles Before Expanding

Instead of creating twenty bundles immediately, test a few.

For example:

CREATE ONE BUNDLE
↓
LAUNCH
↓
TRACK SALES
↓
TRACK PROFIT
↓
COLLECT FEEDBACK
↓
IMPROVE
↓
EXPAND WHAT WORKS

Important Bundle Metrics

Depending on your business, useful measurements can include:

• Number of bundles sold
• Bundle conversion rate
• Bundle revenue
• Bundle profit
• Average order value
• Units per transaction
• Customer acquisition source
• Refund rate
• Return rate
• Repeat purchase rate
• Customer feedback

Bundle Conversion Rate

A simplified bundle conversion calculation is:

NUMBER OF BUNDLE PURCHASES
÷
NUMBER OF RELEVANT VISITORS OR SHOPPERS
× 100
=
BUNDLE CONVERSION RATE

Use a denominator that makes sense for your sales channel and track it consistently.

Compare Bundle Sales With Individual Sales

Ask:

• Are customers choosing the bundle?
• Has average order value changed?
• Is the bundle profitable?
• Are individual product sales changing?
• Are customers satisfied?
• Are returns increasing?

A bundle should be evaluated as part of the overall business—not only by the number sold.

Watch for Cannibalization

Sometimes a discounted bundle may cause customers who would have purchased multiple products at full price to choose the lower-priced bundle instead.

This is sometimes called cannibalization.

That does not automatically make the bundle bad, but it means the business should compare:

• Revenue
• Profit
• Average order value
• Customer behavior

before deciding whether the bundle is beneficial.

Manage Bundle Inventory Carefully

For physical products, the entire bundle may depend on the availability of every component.

If one product sells out, the business may be unable to fulfill the bundle.

Track:

• Inventory levels
• Bundle components
• Reorder points
• Seasonal availability

Make Fulfillment Simple

Bundles can create operational complexity.

Consider:

• How products will be stored
• How bundles will be picked
• How they will be packaged
• How inventory will be updated
• How returns will be handled
• What happens if one component is unavailable

Bundle Return Policies

Clearly explain applicable return and refund terms.

Questions to consider include:

• Can individual components be returned?
• Must the entire bundle be returned?
• How are refunds calculated?
• What happens if one component is defective?

Policies should comply with applicable laws and platform requirements.

Common Bundling Mistakes

• Combining unrelated products
• Creating bundles customers do not need
• Adding weak products simply to clear inventory
• Creating too many bundle options
• Offering discounts without calculating profit
• Ignoring shipping costs
• Ignoring packaging costs
• Making savings claims unclear
• Using misleading comparison prices
• Failing to explain what is included
• Failing to explain why the items belong together
• Ignoring inventory availability
• Making fulfillment unnecessarily complicated
• Failing to track profitability
• Measuring revenue without measuring profit
• Ignoring customer feedback
• Failing to update seasonal bundles
• Creating artificial scarcity

A Simple Bundle Strategy for Beginners

If you are new to bundling, start with one strong offer.

CHOOSE A CUSTOMER
↓
IDENTIFY ONE NEED OR GOAL
↓
CHOOSE COMPLEMENTARY PRODUCTS OR SERVICES
↓
CALCULATE COSTS
↓
SET A PROFITABLE PRICE
↓
NAME THE BUNDLE
↓
EXPLAIN THE VALUE
↓
LAUNCH
↓
MEASURE SALES & PROFIT
↓
COLLECT FEEDBACK
↓
IMPROVE

Bundle Planning Worksheet

1. Who is this bundle for?
2. What problem, goal, or occasion does it address?
3. What is the main product or service?
4. What other offerings naturally complement it?
5. Why should these items be purchased together?
6. What does each component normally cost?
7. What does each component cost the business?
8. What are the packaging costs?
9. What are the shipping costs?
10. What is the total bundle cost?
11. What should the bundle price be?
12. Will there be a discount?
13. What profit does the bundle generate?
14. What will the bundle be called?
15. How will its value be explained?
16. Where will it be promoted?
17. How will inventory be tracked?
18. How will results be measured?

Bundle Strategy Checklist

• Identify your target customer.
• Identify a customer need, goal, or occasion.
• Review frequently purchased together products.
• Choose complementary products or services.
• Remove unnecessary items.
• Decide whether the bundle will be fixed or customizable.
• Calculate product costs.
• Calculate labor costs.
• Calculate packaging costs.
• Consider shipping costs.
• Set a sustainable price.
• Decide whether a discount is necessary.
• Calculate expected profit.
• Create a clear bundle name.
• Explain exactly what is included.
• Explain why the components work together.
• Create clear product images or presentation.
• Prepare inventory.
• Prepare fulfillment.
• Clarify applicable return policies.
• Launch the bundle.
• Track bundle sales.
• Track average order value.
• Track bundle profit.
• Monitor returns and refunds.
• Collect customer feedback.
• Improve successful bundles.
• Remove or redesign weak bundles.

Frequently Asked Questions About Bundles

What is a product bundle?

A product bundle combines two or more related products into one packaged offer.

Can services be bundled?

Yes. Businesses can combine related services into packages just as they can combine physical or digital products.

Why do businesses create bundles?

Bundles can make buying easier, increase order value, introduce customers to additional products, create gift-ready offers, and package solutions around customer needs.

Do bundles have to be discounted?

No. A bundle can provide value through convenience, curation, customization, exclusivity, packaging, or a more complete solution without necessarily reducing the price.

How do I choose products for a bundle?

Choose products that serve the same customer, solve related problems, support the same goal, fit the same occasion, or are commonly used together.

How many products should be in a bundle?

There is no universal number. Include enough to create a useful package without adding unnecessary items.

How should I price a bundle?

Consider product costs, labor, packaging, shipping, transaction costs, customer value, individual prices, and desired profit before setting the bundle price.

Can bundles increase average order value?

They can when customers choose a bundle with a higher transaction value than the purchase they otherwise would have made, although profitability should also be measured.

What is a good bundle for a jewelry business?

Examples include coordinated necklace-and-earring sets, necklace-bracelet sets, complete jewelry sets, bridal collections, and gift-ready jewelry packages.

What are good digital product bundles?

Examples include planner bundles, template collections, printable learning packs, business-resource bundles, worksheet collections, and AI prompt collections.

What is a starter bundle?

A starter bundle contains several related items designed to help a beginner get started with a particular activity, goal, or product category.

What is a build-your-own bundle?

A build-your-own bundle allows customers to select eligible products to create their own combination under defined pricing or quantity rules.

What is a fixed bundle?

A fixed bundle contains a predetermined group of products or services sold together.

What is a tiered bundle?

A tiered bundle provides different package levels, such as Basic, Standard, and Premium, with different inclusions or value.

What is the difference between a bundle and an add-on?

A bundle packages multiple offerings together. An add-on is an optional extra added to a primary purchase.

What is the difference between bundling and cross-selling?

Bundling packages related items together as an offer, while cross-selling recommends another related product or service.

What is the difference between bundling and upselling?

Bundling combines multiple offerings, while upselling generally encourages customers to choose a higher-value or upgraded version.

Can bundles help sell slow-moving inventory?

They can, but products should still belong together and provide genuine customer value. Adding unwanted products simply to clear inventory can weaken the bundle.

Can bundles hurt profit?

Yes. Excessive discounts, higher shipping costs, packaging costs, operational complexity, or cannibalization can reduce profitability.

How do I know if a bundle is working?

Track bundle sales, conversion, revenue, profit, average order value, returns, customer feedback, and changes in individual product sales.

The Most Important Bundling Lesson

Do not create a bundle simply because you have several products available.

Create a bundle because those products make sense together.

The strongest question is:

“What combination of my products or services would make solving this customer's problem, reaching their goal, or completing their purchase easier?”

KNOW YOUR CUSTOMER
↓
IDENTIFY A NEED, GOAL OR OCCASION
↓
SELECT COMPLEMENTARY PRODUCTS OR SERVICES
↓
CREATE A LOGICAL BUNDLE
↓
CALCULATE COSTS & PROFIT
↓
SET THE PRICE
↓
COMMUNICATE THE VALUE
↓
MAKE BUYING EASY
↓
INCREASE ORDER VALUE
↓
DELIVER A GREAT EXPERIENCE
↓
MEASURE & IMPROVE

A strong bundle is not simply “more products.” It is a carefully organized solution that makes sense for the customer and makes financial sense for the business.