Pain Point Finder

Pain Point Finder

Discover the problems that keep your customers up at night, in their own words. Then rank them to find the one pain your marketing should lead with.

Your business
Likely pain points

Written the way your customers might say them. Tick every one that sounds like your customers, then rank them in step 2.

Rate each pain

Think about your real customers. The pains that happen often, hurt a lot and that people will pay to fix are the ones that sell.

Add your own

Heard a complaint from a customer, a review or a DM? Add it here in their words.

Pain points to explore
0

Hear it in their own words

These searches open in a new tab. Look for complaints that come up again and again, and copy the exact phrases people use.

Questions to ask your customers

    Your pain points, strongest first

      Hooks built from your top pain

        Where to use it

        • Your homepage headline
        • The first line of your product or service descriptions
        • The opening line of social posts and ads
        • Email subject lines

        These are common starting points. Your real customers' words will always be better, so check them with the searches and questions above.