Ad Budget & ROI Calculator

Ad Budget & ROI Calculator

Find out how much you can afford to pay for each sale, what daily budget you need, and whether your ads are actually making money.

Each order
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Product cost: materials and packaging for everything in an average order.

Your ads
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Find these in your ad dashboard and Shopify analytics. Not running ads yet? Start with a guess, then update it after a week.

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Your ad results

Use the same time period for all of these, like the last 30 days.

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Your settings

If customers come back and buy again, you can afford to pay more for their first sale.

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At a glance

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Smart ad habits

  • Test with a small daily budget for 7 days before deciding what works.
  • Change one thing at a time (the photo, the words or the audience), so you know what made the difference.
  • When an ad is profitable, raise its budget by about 20% at a time.
  • Pause ads that cost more per sale than you can afford after 2 weeks.

Your numbers are saved in this browser only. Nothing is sent to Shopnesie. Results are estimates, and real ad results change from week to week.