A FOUNDER’S WORKBOOK FOR SELLING YOURSELF

Before anyone buys your product, they buy you. This workbook is designed for startup founders and entrepreneurs who want to build the confidence, clarity, and credibility needed to stand out in business.

Inside, you’ll find guided exercises and reflection prompts to:

• Craft and communicate your founder’s story with impact.
• Build genuine confidence that attracts investors, partners, and customers.
• Identify areas for personal growth and create an actionable plan.
• Align your mindset with your business goals to sell with conviction.

By working through this resource, you’ll transform how you present yourself as a founder—making you not just a business owner, but a leader others believe in and want to support.

Perfect for new entrepreneurs, side hustlers, and startup founders ready to step into their role as the face of their business.