IDEAL CUSTOMER WORKSHEET/TEMPLATE

Gain absolute clarity on who you’re selling to with this professionally designed Ideal Customer Worksheet. This Canva-editable template helps you clearly define your audience’s demographics, psychographics, and buying behavior—so you can create marketing that actually connects and converts.

Designed for entrepreneurs, small business owners, marketers, and creatives, this worksheet walks you step-by-step through identifying your ideal customer’s age, location, income, values, lifestyle, interests, and purchasing habits—all in one clean, easy-to-use layout.

The modern, minimalist design makes it ideal for digital use or printing, while the fully editable Canva format lets you customize colors, fonts, branding, and layout to match your brand. Whether you’re launching a new product, refining your brand message, or planning content and ads, this worksheet becomes your go-to strategy tool.

Perfect for:

• Small business owners & startups
• Coaches & consultants
• Digital marketers & brand strategists
• Product-based and service-based businesses

What’s included:

• 3 pages of Canva-editable Ideal Customer Worksheet
• Sections for demographics, psychographics & behavior
• Space for branding (logo, company name, date)
• Clean, professional, print-friendly design

Build more innovative strategies by truly understanding your audience—starting here.