SIMON SINEK’S GOLDEN CIRCLE

Simon Sinek’s Golden Circle Template is a powerful strategic worksheet that helps you communicate your brand with clarity, purpose, and impact. Built around the proven WHY–HOW–WHAT framework, this template guides you step by step to uncover the deeper reason your business exists, the values and processes that set you apart, and the products or services you offer as a result.

Instead of leading with what you sell, this template helps you start with WHY you do it—your purpose, beliefs, and cause—so your messaging connects emotionally with the right audience. From there, you’ll define HOW you operate differently and finally clarify WHAT you deliver.

Perfect for entrepreneurs, coaches, creatives, and brands who want to refine their mission statement, strengthen brand storytelling, and create messaging that inspires trust and loyalty. Whether you’re launching a new brand or realigning an existing one, this template turns abstract ideas into a clear, compelling narrative.